ASUS Kicks Off Global ZenFone 2 Launch in a Celebration with Over 1,000 Enthusiastic “ZenFans”

keywords ZenUI, Zenny, ZenFone 2

Taipei, Taiwan (9th March, 2015) — ASUS released the much-anticipated ZenFone 2 in Taiwan today at an event marking the global launch of the new flagship ASUS smartphone series. More than 1,000 ASUS enthusiasts—known in Taiwan as “ZenFans”—joined in the celebration that took place at the National Taiwan University Sports Center in Taipei. ASUS Chairman Jonney Shih was onstage to introduce the ZenFone 2 and its new mascot, Zenny. He was accompanied by Intel Vice President and General Manager of Asia-Pacific and Japan Robert Swinnen, ASUS Vice Chairman Jonathan Tsang, ASUS CEO Jerry Shen and by Taiwanese pop singer Jam Hsiao.

“The ZenFone 2 series will build on the resounding success of the ZenFone,” said Mr. Shih. “ZenFone 2 embodies every aspect of the ASUS brand spirit—In Search Of Incredible—and we look forward to introducing this empowering luxury worldwide with upcoming launch events in China, Hong Kong, France, Russia, Japan, Indonesia, India, and the United States.”

With a gorgeous all-new ergonomic design, a 5.5-inch full HD IPS display, 13 MP/5 MP PixelMaster cameras, a 2.3 GHz 64-bit Intel® Atom™ processor with 4 GB RAM and 4G/LTE connectivity, the ASUS ZenFone 2 delivers power and luxury at an incredible price. Each ZenFone 2 comes pre-loaded with the latest version of ASUS ZenUI software, which offers a more intuitive user experience and many great new features—including ZenMotion, SnapView, Trend Micro™ security, and ZenUI Instant Updates.

“Intel is showing velocity across the full spectrum of mobility, and being chosen by ASUS for ZenFone is strong evidence of our progress”, said Intel Vice President, Robert Swinnen. “We are proud that our long standing partnership with ASUS is delivering innovation again. With the ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel Atom processor with Intel’s LTE-Advanced Intel XMM 7262 solution.”

ASUS ZenFone 2 is available through main network carriers in Taiwan, including Chunghwa Telecom, Taiwan Mobile, FarEasTone Telecommunications, and Vibo Telecom, and online at the ASUS Store (,Yahoo and PChome. Select models of the ZenFone 2 can also be purchased at Family Mart stores in Taiwan.