ASUS Ranks No. 1 in the 2013 Taiwan Global Brands Value Survey

keywords Brand Value, Taiwan Global Brands Awards 2013

Brand sustains continuous growth even in adverse market conditions

 

Taipei, Taiwan (29 November, 2013) — ASUS has been recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2013. Even in adverse market conditions, the ASUS brand value showed resolve and maintained a steady climb, and is now estimated at US$1.711 billion. This marks the eleventh continuous year that ASUS has made the top-three list of international Taiwanese brands.

“Our In Search of Incredible brand promise finds the balance between technology and humanity as we transform users’ expectations of mobile computing, giving them new ways to interact with their devices,” said Mr. Jonathan Tsang, ASUS Vice Chairman and President. “ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We’re always in search of incredible ideas and experiences — and we aspire to deliver the incredible in everything we do.”

The Best Taiwan Global Brands Awards is held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand. The awards are seen as a key indicator of the position held by Taiwanese brands in the global market. The awards are given out based on brand value, which include the financial performance of the company, the role the brand plays in the consumer purchase decision, and the competitive strength of the brand.

 

NOTES TO EDITORS

30-word summary

ASUS has been recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2013. This marks the eleventh continuous year that ASUS has made the top-three list of international Taiwanese brands

 

60-word summary

ASUS has been recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2013. This marks the eleventh continuous year that ASUS has made the top three list of international Taiwanese brands. The Best Taiwan Global Brands Awards is held by the Industrial Development Bureau, Ministry of Economic Affairs, R.O.C and global branding consultancy Interbrand.

 

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ABOUT Top Taiwan Global Brands

It used the same brand valuation methodology as Best Global Brands report. Published annually, Top Taiwan Brands ranks the top 20 Taiwan brands according to value and provides insight into their ability to manage brands effectively as a contributor to business performance.

 

ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.