ASUS tops Interbrand's Taiwan Global Brands Survey for the third consecutive year
Taipei, Taiwan (27th October, 2015) — ASUS has been recognized as the number-one Taiwanese brand for the third consecutive year in the Best Taiwan Global Brands Awards 2015. Held by Taiwan’s Ministry of Economic Affairs and Interbrand — the world’s leading brand consultancy — the Best Taiwan Global Brands Awards is seen as a key indicator of the position held by Taiwanese brands in the global market. At the awards ceremony, Interbrand announced ASUS has an estimated brand value of US$1.78 billion.
“We are honored to be recognized as the top brand in the Best Taiwan Global Brands Awards for the third year running,” said ASUS Vice President Jackie Hsu, who received the award on behalf of the company. “Our In Search of Incredible brand spirit fuels our constant innovation as we strive to deliver the best experiences for consumers, and this award is a humbling recognition of those efforts.”
ASUS successfully created a balance of beauty and strength with its Zen-inspired and Republic of Gamers (ROG) product lines, making 2015 a spectacular year for the company. ASUS also expanded its range of iconic Zen-inspired products with the launch of the ZenPad Series, together with ZenFone 2 and other new models in the ZenFone Series.
The ZenPad Series is a range of premium Android tablets that combine refined styling, incredible entertainment capabilities, and customizable functionality with interchangeable covers to redefine the tablet experience and bring true luxury to consumers. ZenFone 2 is the flagship smartphone in the ZenFone Series, featuring a 13MP PixelMaster camera, the brand-new ZenUI user interface, and incredible performance that delivers a premium smartphone experience to users.
ASUS has also maintained its strong position as the world’s leading gaming brand through its ROG product line. For the past 10 years, ROG has built an excellent reputation among gamers for creating the ultimate gaming products that satisfy the needs of even the most hardcore gamers. Flagship products — including the ROG GX700 liquid-cooled laptop, the G752 laptop with backlit anti-ghosting keys and an innovative dust-release thermal solution, and the GTX 980Ti graphics card featuring ASUS DirectCU cooling and other technologies for incredible performance and stability — have received praise from many users for their industry-leading innovations and outstanding quality.
The Best Taiwan Global Brands Awards is given out based on brand value, which includes the financial performance of the company, the role the brand plays in the consumer purchase decision, and the competitive strength of the brand.