ASUS has been ranked as the most valuable international brand from Taiwan for the fifth consecutive year in the 2017 Taiwan Global Brands Survey conducted by Interbrand, the world’s leading brand consultancy.
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ASUS has been recognized as the number-one Taiwanese brand for the third consecutive year in the Best Taiwan Global Brands Awards 2015. Held by Taiwan’s Ministry of Economic Affairs and Interbrand — the world’s leading brand consultancy — the Best Taiwan Global Brands Awards is seen as a key indicator of the position held by Taiwanese brands in the global market.
ASUS has been recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2014. This year marks the second consecutive year ASUS has won the award as well as the twelfth straight year the company has been in the top-three list of international brands from Taiwan. The brand value is now estimated at US$1.723 billion and has maintained steady growth despite a competitive market.