ASUS Press Room

Las Vegas, USA (6th January, 2014) — Seventeen ASUS products have received the 2014 CES Innovations Award, with wins across six award categories. ASUS Transformer Book Trio received the 2014 CES Best of Innovations Award for being the highest rated product in its category. It is a dual-OS ultraportable that can be used as a Windows 8/Android notebook, an 11.6-inch Android tablet, or as a Windows 8 desktop PC.

Taipei, Taiwan (18th November, 2013) ASUS and Intel® have kicked off the “In Search of Incredible” campaign by launching the “Transformation Day” video commercial. The video illustrates how ASUS Transformer Book Trio transforms one man’s ordinary day into an extraordinary adventure while demonstrating how the versatile laptop can transition seamlessly between work and play.

Taipei, Taiwan (30 October, 2013) ASUS products earned 10 awards for excellence in design and engineering at the Good Design Awards 2013 held in Tokyo, Japan, emphasizing ASUS’s continued commitment to its “In Search of the Incredible” brand promise.

San Francisco, US (11th September, 2013) ASUS today showcased two new Transformer Book ultraportables at an ASUS product launch event during Intel® Developer Forum (IDF) 2013. The event was hosted by ASUS Chairman Jonney Shih and featured special guest Tom Kilroy, Intel Vice President.

Computex, Taipei, Taiwan (3 June, 2013) ASUS today announced incredible new products at it’s “We Transform” Computex 2013 press event that transform consumers’ expectations about technology. Chairman Jonney Shih revealed the ASUS way of Design Thinking and introduced an entire line of innovative devices designed to simplify today’s digital lifestyle.