DELHI, India, April 23, 2018 — ASUS CEO Jerry Shen today announced ZenFone Max Pro (M1), a high-performance addition to the new ZenFone Max Series — the world’s only range of high-battery-capacity smartphones — at a grand press event in Delhi, India.
“India remains a key market for our smartphone business and we wanted India to be one of the first countries to receive our brand new ZenFone Max Pro,” said Mr. Shen. “We are proud to be working with Qualcomm Technologies to make ZenFone Max Pro one of the most powerful yet battery-efficient smartphones for all Indian consumers to enjoy.”
Larry Paulson, President & Vice President, Qualcomm India joined Mr. Shen on stage to add, “Qualcomm Technologies shares the ASUS commitment to exceptional design and quality, With the launch of ZenFone Max Pro, powered by the Snapdragon 636 Mobile Platform, ASUS has brought together an ideal balance of exceptional battery life, outstanding performance and consumer value.”
ZenFone Max Pro packs a massive 5000mAh battery, a 6-inch FHD+ Full View display and a dual-camera system into an amazingly compact body that's no larger than many standard 5.5-inch smartphones. It's powered by the fast but energy-efficient Qualcomm® Snapdragon™ 636 Mobile Platform, with Adreno™ 509 graphics for enhanced responsiveness and outstanding gaming performance.
The exquisite design features a stylish 180g-light metal body with diamond-cut edges and 2.5D-curved display glass, and is available in two stunning finishes: Deepsea Black and Meteor Silver.
Advanced mobile performance
At the heart of ZenFone Max Pro is an advanced Snapdragon 636 Mobile Platform, which combines smooth, responsive performance with superb battery life, and a powerful Adreno 509 GPU that is designed to support enhanced mobile gaming and browsing performance. ZenFone Max Pro handles any task easily, with performance to spare.
The Snapdragon 636 is an advanced 14nm 64-bit system-on-a-chip (SoC) with up to 6GB RAM, and which is engineered to deliver up to 40%-higher CPU performance and 10%-higher graphics performance than the Snapdragon 630, while maintaining excellent battery life. With its improved performance, the Adreno 509 GPU supports lifelike visuals and more efficient rendering of advanced 3D graphics.
ZenFone Max Pro ships with pure Android™ 8.1 Oreo™, the latest version of the beautiful Android user interface that improves productivity, and simply lets users have more fun with their phone.
The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and those who need maximum battery endurance. ZenFone Max Pro has a high-capacity, high-density 5000mAh battery supporting its powerful Snapdragon 636 processor — the most powerful combination in the ZenFone Max Series — with custom-crafted battery design that packs maximum performance into minimum space.
With so much power on tap, users can browse more, game more, stream more — and talk as much as they want without worrying about finding a power outlet. ZenFone Max Pro offers users up to 20 hours of YouTube video playback, up to 42 hours 3G talk time, and up to 28 hours of Wi-Fi web browsing. On a single charge, users can enjoy playing more: for example, up to 45 rounds[i] of Mobile Legends, or up to 2 seasons of Games of Thrones.
All this power is backed up with lightning-fast charge times: ZenFone Max Pro can charge its 5000mAh battery from 0% to 100% in just 2 hours and 42 minutes, compared to some rival products with a 4000mAh battery that need well over 3 hours.
The 6-inch Full View FHD+ (1080 x 2160) display in ZenFone Max Pro features stunning 450cd/m2 brightness, 1500:1 contrast ratio and an 85% NTSC color gamut to give users a magnificent visual experience. The ultrawide 18:9 aspect ratio and slim bezels provide a greatly expanded viewing area that makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen.
For powerful, immersive high-quality sound, ZenFone Max Pro features a five-magnet speaker driven by an NXP smart amplifier that delivers higher volume with lower distortion. Compared to single-magnet speaker performance, ZenFone Max Pro delivers 41% louder sound, 14% better low-frequency response and 12% less distortion.
Dual rear cameras
ZenFone Max Pro has an advanced dual-camera system[ii] that takes mobile photography to new heights. The rear camera focuses on the subject in less than the blink of an eye, and has a high-resolution up to 16MP sensor with a high-quality f/2.0 wide-aperture lens that captures clearer photos, every time.
The secondary camera is used to create an artistic bokeh effect for portraits and close-ups, putting the subject in sharp focus while progressively blurring the background for a gentle yet powerful effect that really makes the subject stand out.
ZenFone Max Pro shoots video at up to 4K UHD resolution, allowing users to just point, shoot and share their memories, all captured with incredible levels of detail.
The front camera enables the most indulgent selfies, with softlight LED flash and a live beautification feature that instantly retouches shots to remove blemishes, balance facial features, enhance skin tone and more.
Premium metal design with dual SIM slots and expandable storage
ZenFone Max Pro is built to last using solid metal, with a slim and light 180g body that's precision-crafted to give it a luxurious feel without being bulky. The slim and elegant size and 2.5D-curved front edges make ZenFone Max Pro exceptionally comfortable to hold, with significantly less bulk than a standard 6-inch phone. ZenFone Max Pro is available in two stunning finishes to match the user's style: Deepsea Black and Meteor Silver.
ZenFone Max Pro comes with two SIM slots supporting 4G LTE speeds up to 150Mbps, and an additional microSD slot to expand storage by up to 2TB. Its convenient triple-slot tray lets users install two SIMs and a microSD card in one easy step.
ZenFone Max Pro is easier to use and more convenient than ever, with a new face unlock feature[iii] that lets users unlock the phone simply by looking at it — the perfect hands-free solution for messy or gloved fingers. There’s also a rear fingerprint sensor that unlocks the phone in an instant.
[i] Based on an estimated average playtime of 15 min per round, for a total of 11.3 hours of gameplay. Actual performance may vary according to usage conditions and other factors.
[ii] Camera specifications may vary according to country and model
[iii] Availability to be announced