ASUS Is Taiwan’s Most Valuable International Brand in 2019

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ASUS Is Taiwan’s Most Valuable International Brand in 2019

For seventh consecutive year, the Interbrand Best Global Brands survey ranks ASUS as Taiwan’s No. 1 brand


TAIPEI, Taiwan, October 24, 2019 —ASUS is Taiwan’s most-valuable international brand for the seventh consecutive year, securing first-place position in the prestigious 2019 Best Taiwan Global Brands survey conducted by Interbrand — the world’s leading brand consultancy.

The annual Best Taiwan Global Brands survey is recognized as a key indicator of how brands from Taiwan are performing internationally. ASUS was recognized during the 2019 Best Taiwan Global Brands Awards ceremony in Taipei, hosted by the Taiwan Ministry of Economic Affairs.

“ASUS is passionate about technology and driven by innovation to deliver the incredible for consumers everywhere, which are ideas that sit at the heart of our In Search of Incredible brand philosophy. It is therefore a significant achievement to have retained the position of Taiwan’s most-valuable international brand for the seventh year in a row,” said ASUS Chief Financial Officer Nick Wu after the awards ceremony. “This distinguished award both recognizes and underscores the ASUS commitment to pursuing the incredible in everything we do. We celebrate today’s success, knowing that our pursuit of perfection continues tomorrow.”


ASUS in 2019: Unwavering commitment to design excellence, awarded internationally

ASUS has achieved a wide range of goals in 2019, and the company has continued to receive numerous international design and media accolades, demonstrating a commitment to world-class design and innovation. Fortune once again recognized ASUS as one of the World’s Most Admired Companies, and Forbes named ASUS in its Global 2000: World’s Best Regarded Companies ranking for the third consecutive year. Additionally, ASUS products have received a variety of prestigious awards, including 22 iF Design awards, 21 Red Dot awards, and four Good Design awards. These awards reaffirm the ASUS commitment to design excellence and dedication to creating products that exceed user expectations.

30 Years of ASUS: Special editions and new innovations to celebrate three remarkable decades

ASUS Chairman Jonney Shih hosted a special press event at Computex 2019 in celebration of the company's 30th anniversary, where he unveiled a series of limited-edition products created to commemorate the milestone. These include groundbreaking Prime Utopia concept motherboard, ZenBook Pro Duo and ZenBook Duo laptops, and ZenScreen Touch portable monitor.

The ASUS 30th-anniversary special-edition lineup also features new versions of the ZenFone 6 Edition 30 smartphone, ZenBook Edition 30 laptop and Prime X299 Edition 30 motherboard. These all exhibit a stylized ’A’ monogram to signifying ASUS values and history, created by the ASUS Design Center to celebrate the anniversary – as well as unique designs that embody the ASUS focus on refined aesthetics, outstanding performance and delivering exceptional user experiences.


ASUS Republic of Gamers: An unstoppable force in gaming

2019 also marked another outstanding year for ASUS Republic of Gamers (ROG), with multiple landmark product innovations and introductions.

Headlining this year’s achievements was the introduction of ROG Phone II, an evolutionary handset that quickly won consumers’ hearts as the world’s most powerful gaming phone. A second groundbreaking reveal in 2019 was ROG Mothership (GZ700), a new desktop replacement that redefines the gaming laptop form factor.

Naturally, ROG’s 2019 innovations spanned the PC-gaming market. ROG Strix XG17 is a portable display designed for ultra-competitive gamers that wish to hone their skills on the move with a blistering 240 Hz refresh rate and 3 ms response time panel. Also helping to seal ROG’s position as the industry-leading gaming brand was the announcement of 300 Hz displays in several Strix and Zephyrus gaming laptops, offering a glimpse into the future of portable esports and hardcore gaming — with Zephyrus S GX701 being the first ROG device this year to be released with the ultrafast display. ROG has a diverse array of display options to suit a wide range of users, from hardcore players who want to be on the leading edge of performance to creators and power user who go beyond gaming.


ASUS ProArt: Complete digital solution for content creation

To cap off a stellar 2019, ASUS recently announced ASUS ProArt. This all-new line-up is designed to meet the evolving needs of professional workflows in traditional content-creation fields, such as photography and videography, as well as provide new solutions for 3D designers, game developers and professionals in other creative disciplines.

The brand-new ASUS ProArt products include ProArt StudioBook One, ProArt StudioBook Pro X, ProArt Station D940MX and ProArt Display PA32UCG. These new ASUS ProArt creations represent the foundation of a comprehensive content-creation solution that will continue to grow with innovative new products designed to be the best companions for creators.


ASUS: An unflinching focus on innovating for a smarter future

ASUS is renowned as a company in pursuit of perfection, a goal that has accelerated through 2019. Our commitment to finessing existing inventions and innovating for the future is steadfast and enacted with a singular vision: to be the world’s most admired innovative leading technology enterprise in the new digital era. This year has been extraordinary for ASUS, but we have so very much more planned for 2020 — and beyond!