Defy Ordinary: ASUS Chairman Jonney Shih Unveils ZenFone 6 in Valencia

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First ever notchless ZenFone with innovative Flip Camera makes its global debut at launch event in Spain, heralding a new era of mobile photography


VALENCIA, Spain, May 16, 2019 — ASUS Chairman Jonney Shih today unveiled the extraordinary new ZenFone 6, the first notchless ZenFone incorporating the innovative Flip Camera, at a global launch event held at the City of Arts and Sciences in Valencia, Spain.

With extreme performance supplied by the Qualcomm® Snapdragon 855 Mobile Platform, the flagship ZenFone 6 defies ordinary with its groundbreaking features including an all-screen NanoEdge display, the unique Flip Camera — a combined front and rear flip-up camera module that offers users unprecedented flexibility for capturing high-quality images in any situation, and which heralds a new era of mobile photography — with a monster 5000mAh battery for up to two days non-stop use.

Mr. Shih was joined on stage by Jussi Nevanlinna, VP Marketing, Qualcomm EMEA, and Marcel Campos, ASUS Head of Global Marketing Operations. “ZenFone 6 is the ultimate illustration of our passion and persistence for innovation and technology. It is an emblem to honor our hardcore enthusiast fan base and a tribute to our relentless engineering origin — one that derives from extreme hunger to shatter the status quo,” said Mr. Shih. “We confronted four of the most fundamental challenges of smartphones: screen, camera, battery, and performance. We believe we provided the best ever and most extraordinary solution. ZenFone 6 is designed to defy the ordinary without compromise.”

“We are excited to see the latest ASUS flagship smartphone, ZenFone 6, launch in Valencia today,” said Cristiano Amon, President, Qualcomm Incorporated. “The Snapdragon 855 Mobile Platform is built with the most demanding users in mind and owners of ZenFone 6 can experience that fast and smooth performance. The truly innovative camera design and the processing power of the Snapdragon 855 will deliver exceptional images and videos to users around the world.”


ZenFone 6: Defy Ordinary

ZenFone 6's groundbreaking Flip Camera is an innovative solution that simultaneously addresses the twin problems of display 'notches' and low-resolution front-facing cameras. The motorized flip-up camera module contains a 48MP Sony IMX586 main camera and a 13MP 125° ultrawide secondary camera, driven by a custom precision stepper motor that flips the module by a full 180° to switch the cameras from rear to front use. It can also be used at any position in between, giving users the unprecedented ability to take professional‑grade shots from any position.

Powered by the flagship Qualcomm® Snapdragon 855 Mobile Platform for improved performance and faster response1, the 6.4-inch ZenFone 6 has a notchless NanoEdge all-screen display that's covered with Corning® Gorilla® Glass 6 for an immersive, near-borderless viewing experience and the toughest protection available. A monster 5000mAh battery — one of the largest available in a flagship smartphone — provides up to two days of non‑stop use. The latest ZenUI 6 user interface provides a simpler, faster and more mindful experience for users, concentrating on the essentials to deliver enhanced smoothness and a cleaner look.

ZenFone 6 truly defies ordinary, combining extreme performance and flexible, high-quality photography in a compact design with instantly recognizable futuristic styling.