The 2026 Consumer Electronics Show (CES) in Las Vegas has officially wrapped up. This year, one of the key themes was the future of AI-driven computing, and ASUS showcased our leadership in this area with a wide-ranging lineup of next-generation AI innovations.
With our Ubiquitous AI. Incredible Possibilities vision, ASUS aims to bring AI to everyone, everywhere. At CES 2026, ASUS focused on Workspace AI, Creator AI, and Everyday AI, demonstrating how every user can harness AI to improve productivity and unlock creativity.
- Workspace AI helps users with intelligent solutions that enhance productivity and security via seamless integration of Cloud AI and On-Premises AI. This includes ASUS MyExpert, featuring the latest AI Expert Meet 2.0. Our ASUS ExpertBook P5 and ASUS ExpertCenter D5/D7/D9 are ready to supercharge work in the office and on the go. And our all-new ASUS UGen300 USB AI Accelerator gives an instant boost to AI processing power, integrating seamlessly with devices running ASUS MyExpert to enhance on-device AI capabilities.
- Creator AI leverages our cutting-edge hardware and ASUS exclusive AI-powered applications, such as StoryCube, MuseTree, and Creator Hub, to deliver exceptional performance and unlock new levels of creativity. Engineered for the most demanding editing workflows and dynamic on-the-go content creation, AI-enhanced ProArt products—such as ProArt P16, ProArt GoPro Edition PX13, and ProArt PZ13—masterfully blend blistering speed, intuitive intelligence, and unparalleled flexibility, empowering creators to work smarter and faster while bringing their most ambitious visions to life.
- Everyday AI transforms life, delivering intuitive, responsive, and truly intelligent tools. We've got an incredible range of devices, from the standout Zenbook A16, Zenbook S 16, Zenbook DUO, and Vivobook S series, to our powerful TUF Gaming A16/A17 and F16/F17, ROG Zephyrus G16, ROG Strix SCAR 16/18 and G16/G18, and ROG Ally X. These AI-powered devices, complemented by the ASUS AI Assistant, seamlessly integrate into your routines, simplifying tasks and propelling projects forward, whether you're working, creating, or enjoying immersive gaming.
ROG celebrates 20 years of the best gaming gear
At the Republic of Gamers (ROG) booth, we marked two decades of fearless innovation, showcasing the breakthrough technologies that empower both gamers and creators. It's a significant milestone for the well-known ASUS sub-brand.
ROG's enduring legacy is built on audacious concepts, groundbreaking engineering, and a profound commitment to its global gaming community. This innovative spirit was vividly showcased at the ROG Lab, where experimental ideas are consistently transformed into tangible breakthroughs. The ROG Lab's latest engineering marvels were proudly presented at CES, embodying a perfect blend of superior performance, advanced thermal management, and intuitive design.
Visitors discovered a comprehensive range of next-generation, gamer-focused technologies on display. This included cutting-edge laptops, desktops, motherboards, and peripherals – all meticulously engineered with world-class features and advanced capabilities designed to elevate performance and immersion. Among the most popular highlights were the groundbreaking ROG XREAL R1 gaming glasses, offering unparalleled portable gaming immersion, and the powerful ROG Zephyrus Duo, known for its innovative dual-screen design. The highly anticipated ROG Flow Z13-KJP gaming tablet and its signature peripherals, born from the unique collaboration with KOJIMA PRODUCTIONS, also drew significant attention.
Beyond technological advancements, ROG actively shapes culture through strategic global co-branding partnerships. These collaborations seamlessly integrate gaming with music, fashion, art, and entertainment. By teaming up with visionary creators and iconic franchises, such as KOJIMA PRODUCTIONS, ROG empowers players to become co-creators within an expanding, cross-domain ecosystem. This approach engages a global community and solidifies ROG's pivotal role in defining global gaming excellence.
To access the ASUS ROG Media Kit for CES 2026, click here.
To view the ROG launch event at CES 2026, click here.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
