ASUS OLED: A Display of World-Leading OLED Innovation

ASUS is well-known for providing feature-rich technology solutions across a variety of product areas that enhance the lives of people everywhere. And it should be no surprise that we are leaders in display technology. Today, the company stands at the vanguard of OLED innovation, consistently setting new standards for visual experiences.

In 2025, ASUS OLED monitors surpassed Samsung, LG, and Dell in market share to become the leading high-end display brand, according to the latest TrendForce report. The technological breakthroughs that have made this achievement possible are a testament to the long-standing ASUS commitment to Design Thinking―a design approach rooted in understanding and responding to user needs.

By listening to users and through bold innovation ASUS has developed unrivalled OLED technologies. Key to the growing popularity of ASUS OLED monitors are proprietary OLED Care and other technologies that effectively protect OLED screens, significantly reducing the risk of screen aging or burn-in. Combine this with our long list of world-first achievements, and it is easy to understand why ASUS is the acknowledged global OLED leader:

ZenScreen OLED

•    MQ16/MQ13: The first ZenScreen OLED portable screen
•    MQ17: World's first foldable OLED portable screen
•    MQ149CD: World's first portable display with dual OLED screens

ProArt OLED

•    ProArt PQ22: ASUS's first OLED monitor
•    PA32DC: The world's first OLED display with a built-in automatic color calibrator

ROG OLED

•    PG48UQ / PG42UQ: The first ROG OLED series
•    PG32UCDM: The world's first 32-inch 4K 240Hz QD-OLED gaming screen
•    PG32UCDP: The world's first 32-inch 4K WOLED screen with dual modes (4K 240Hz / FHD 480Hz)
•    PG27AQDP: The world's first 1440p 480Hz WOLED screen
•    XG27AQDPG: World's fastest OLED screen (500Hz)
•    PG27AQWP-W: World's fastest native 540Hz OLED screen

ASUS is currently driving OLED innovation in areas such as gaming, healthcare, and smart glasses. Let’s look at what makes these displays stand out.

Gaming monitors drive OLED growth

Gaming monitors are one of the key drivers of OLED growth across global markets. In fact, demand from gamers for the ultimate in performance and specifications tripled shipments in 2025.

The influence ASUS holds in gaming displays began in 2006 with the launch of the world's first gaming monitor. In 2012, it partnered with NVIDIA to define 144Hz as the industry standard, ushering in the era of high refresh rates. With the maturity of OLED technology, ASUS has once again led the trend with world firsts, including the latest Dual Mode technology. As the first brand globally to launch a dual-mode monitor (ex., PG32UCDP's one-click switching between 4K/240Hz and FHD/480Hz), gamers can experience incredible resolution and refresh rates. As a result of this success, we expect dual-mode to become a standard feature of all high-end gaming monitors in the near future.

In 2025, ASUS once again set a new global speed benchmark with the launch of 500Hz/540Hz OLED monitors under the ASUS brand.

Assisting medical professionals with better screening

ASUS has offered displays designed specifically for healthcare since 2023. During that time, we have made significant progress. In June 2025, the MH3281A, MH2741A, and MH2441A series obtained licensing from the Taiwan TFDA, the U.S. FDA, and the EU MDR.

Choosing ASUS medical monitors offers healthcare professionals:

• Precise control over color and grayscale: Ensures clear layering in X-ray and MRI images, assisting doctors in quickly identifying lesions.
• Medical center cooperation mechanism: Collaboration with medical institutions to establish a system for verifying the efficacy of medical displays and training users.

All ASUS medical monitors meet Class I medical device standards, with Class II standard applications currently being developed (such as mammography) to assist physicians in making better diagnoses with high-accuracy and high-reliability imaging technology.

OLED beyond the screen – ASUS and ROG smart glasses

ASUS launched its first smart glasses in January 2024: the AirVision M1 glasses, with ASUS's sub-brand Republic of Gamers (ROG) launching the XREAL R1 AR gaming glasses in 2026. The AirVision M1 supports virtual screen projection (up to 100 inches) and offers multi-window operation as well as a high privacy mode. Freeform surface optics and a miniature high-resolution panel provide advantages such as higher brightness, better penetration, and enhanced privacy. Lightweight at only 87 grams, the M1 glasses come with replaceable nose pads and frames that accommodate prescription lenses, providing comfortable, personalized user experiences. Overall, the minimalist design aesthetic focuses on providing users with intuitive viewing experiences with maximum freedom.

The ROG XREAL R1 AR glasses are the world’s first  240Hz micro-OLED FHD (1920 x 1080) gaming glasses. They create seamless and immersive ROG Ally-optimized gaming experiences by offering a 57° expanded view², projecting a 171-inch virtual screen at four meters covering 95% of the focused viewing area, with precise Anchor and Follow modes, 3DoF (Three Degrees of Freedom), electrochromic tinting technology, and Sound by Bose technology for an immersive audio experience. These gaming glasses redefine what large-format gaming can be, transforming signature ROG performance and visual excellence into a spatial display that can be worn and experienced on the go.

The future of ASUS OLED 

The achievements of ASUS in the OLED monitor market by Q3 2025 are a testament to our unwavering commitment to user-centric design and technological innovation, consistently delivering world firsts and pioneering features across our ZenScreen, ProArt, ROG, and medical monitor lines. This dominance has been further amplified by broader market trends: maturing manufacturing processes and economies of scale continue to drive down OLED panel costs and increase market penetration. Research indicates that the cost of OLED panels has been decreasing at a double-digit percentage rate annually in recent years.
Driven by a growing demand in gaming, content creation, and high-end laptop markets, OLED technology is expected to align more closely with mainstream market needs within the next few years. In 2025, the market penetration of OLED in gaming monitors priced above US$700 has already reached 90% market share. Mass production will create opportunities for OLED to penetrate lower price points, allowing more gamers to experience cutting-edge display technology.

ASUS is accelerating the development of OLED displays for all types of users and use cases. The ZenScreen OLED series addresses the need for productivity on the go, providing users with an expanded workspace in a compact form factor. The ProArt OLED line is designed for creators who require high color fidelity where it matters, ensuring the display maintains professional-grade accuracy without needing external tools. The ROG OLED series targets high-performance gaming needs through extreme refresh rates and versatile resolution modes, empowering competitive eSports players to experience display speed and accuracy at unprecedented levels. Our extensive range covers every budget and scenario, allowing users to decide what qualities are important to their needs. In addition, an accessory ecosystem has been built around the displays so users can modify their setup to suit their individual style.

By meeting the demanding needs of both gamers and professionals while setting new industry standards, ASUS has solidified its position as a dominant force shaping the future of high-end display technology in an increasingly affordable and commercially accessible OLED market.

1. As of January 2026.
2. Versus the 40–57° field of view (FoV) of standard consumer augmented reality (AR) glasses.