ASUS Earns Dual Finalist Honors for Best Design of the Year at Golden Pin Design Award

ASUS honored with Golden Pin Best Design Marks for eight products, reflecting their user-centric features and technological innovation  

TAIPEI, Taiwan, December 10, 2025 — ASUS today announced that its ROG Falcata gaming keyboard and ROG Phone 9 Pro were shortlisted as finalists for the Best Design of the Year award at the prestigious Golden Pin Design Awards.  In addition to these two products, six other products received Golden Pin Best Design Marks reflecting their user-centric features and technological innovation 

The 44th Golden Pin Design Award ceremony was held on December 5, 2025. This achievement validates the company's commitment to design excellence and exceptional performance. Golden Pin Design Award winners are selected from numerous entries across 28 countries and regions worldwide. 

Golden Pin Award Finalist – Best Design of the Year: ROG Falcata Gaming Keyboard 

The ROG Falcata redefines competitive gaming keyboards with its 75% split-layout design, giving players the flexibility to optimize their setup, allowing users to use the left keyboard module to free up desktop space for mouse movement. Featuring hot-swappable ROG HFX V2 Magnetic Switches and an all-new ROG Hall Sensor for 0.01mm fine-tuning with adjustable actuation from 0.1–3.5mm, the Falcata delivers ultra-responsive 8,000Hz polling via ROG SpeedNova 8K wireless and versatile tri-mode connectivity (Bluetooth®, 2.4 GHz wireless, or wired USB) — merging precision, speed, and adaptability for gaming across platforms. Additionally, its four-layer dampening system, detachable silicone wrist rests, and the keyboard’s unique adjustable tilt angle ensure comfort during long sessions, making Falcata an ideal choice for gamers who demand both performance and ergonomic flexibility.

Golden Pin Award Finalist – Best Design of the Year: ROG Phone 9 Pro 

The ROG Phone 9 Pro delivers next-level gaming with a bold, gamer-centric design. It comes with a customizable AniMe Vision auxiliary display that features 648 programmable mini-LEDs, enabling dynamic animations and even classic pixel-style games through the exclusive AniMe Play feature. Powered by the Snapdragon® 8 Elite Mobile Platform and cooled by ROG’s advanced GameCool 9 cooling system, the device ensures sustained high-end performance at all times. The ROG Phone 9 Pro is built for gamers who demand power, precision, and personalization. It offers console-like controls through AirTrigger or the ROG Tessen controller, a stunning 185Hz AMOLED display, and a full suite of AI-driven gaming enhancements for seamless play at home or on the go.

Golden Pin Design Award 

Organized by the Taiwan Design Research Institute (TDRI), the Golden Pin Design Award was established in Taiwan in 1981 to recognize outstanding innovative designs, encourage companies to value design and R&D, enhance brand value, and provide consumers and markets with high-quality design certifications, ultimately improving people’s quality of life. This year, a total of 429 entries were submitted, with 90 selected as finalists for the "Best Design of the Year" after multiple rounds of judging. 

Golden Pin Award Products