ASUS Tops Interbrand's List of Best Taiwan Global Brands for the Twelfth Time

Prestigious award marks 12 years of recognition for the brand 

• ASUS named as Interbrand’s Best Taiwan Global Brand for 2025
• ASUS brand value was US$2.595 billion in 2025
• The recognition adds to a long list of accolades in 2025, including highly acclaimed company awards and 81 design awards 

TAIPEI, Taiwan, December 29, 2025 — ASUS today announced that it has been named by Interbrand as the Best Taiwan Global Brand for 2025. This is the twelfth year that ASUS has been recognized as the most valuable global brand in Taiwan. Brand value for ASUS in 2025 was US$2.595 billion. 

"It is an honor to once again be recognized as Taiwan's most valuable global brand,” said ASUS Co-CEO S.Y. Hsu. "By integrating ubiquitous AI and responsible practices across all segments, ASUS is creating holistic, future-ready solutions to enhance the lives of people everywhere. Our leadership in Copilot+ PCs and robust AI infrastructure demonstrates our ability to balance growth with integrity while shaping the future of intelligent computing." 

Ubiquitous AI. Incredible Possibilities 

ASUS is a global AI powerhouse that is integrating intelligence across a vast range of products and services. Its leadership is particularly evident in personal computing solutions, where ASUS Copilot+ PCs such as the ExpertBook, ProArt, Zenbook, and Vivobook series have secured the leading position for global market share from May 2024 to July 2025. ASUS has also solidified its leadership position in AI infrastructure and Sovereign AI technologies, with AI server revenue share consistently exceeding 15%. Today, ASUS servers are used in seven major national projects. 

This recognition from Interbrand is the latest addition to a long list of global accolades that ASUS has received in 2025. 

Best Taiwan Global Brands Survey 

The Best Taiwan Global Brands survey is organized by the Industrial Development Administration, Taiwan Ministry of Economic Affairs. Interbrand, the world’s leading brand consultancy, is commissioned to conduct the survey, evaluating and ranking brands based on brand awareness, customer loyalty, financial performance, and management strategies.