ASUS Partners with TSUTAYA BOOKSTORE to Co-create the Ultimate Proposal for Creativity and Reading
ProArt Cinema PQ09 microLED display transforms the bookstore into a next-generation hybrid space combining reading, digital art and large-format visual storytelling
- Immersive visual storytelling: 162" 4K UHD microLED display delivers exceptional color accuracy and clarity for large-format cultural experiences
- Hybrid cultural platform: Seamlessly integrates digital art, literature and curated programming within a next-generation bookstore environment
- Pro-grade performance: ProArt Cinema PQ09U ensures precise color reproduction and image fidelity for creators and audiences alike
Taiwan, Taipei, May, 14, 2026— In an era where visual storytelling and reading culture are increasingly converging, ASUS today announced a strategic collaboration with TSUTAYA BOOKSTORE.
Celebrated for its lifestyle-driven outlook, TSUTAYA BOOKSTORE was conceived as a cultural stronghold for adults, where expert in-store concierges shape everything from book selection to events, creating relaxed, theme-based spaces that stimulate intellectual curiosity. To herald this initiative, ProArt Cinema PQ09U – ASUS ProArt's flagship large-format microLED display solution – has been installed in TSUTAYA BOOKSTORE’s newly-opened hybrid retail and cultural space. Reflecting a shared commitment to creative expression and TSUTAYA’s lifestyle-focused philosophy, the installation helps shape a modern cultural setting that delivers an immersive experience bridging literature, design and visual art.
A fusion of Pro and Art: Redefining cultural spaces
In the world of ASUS ProArt, Pro is the bedrock – a stable platform that removes barriers in pursuit of performance. Art is the drive to push limits, turning seeds of imagination into breakthrough masterpieces. This pursuit of excellence aligns perfectly with TSUTAYA BOOKSTORE’s vision as a cultural stronghold for adults.
Through this collaboration, ProArt Cinema PQ09U becomes more than a display – it is a 'digital concierge' within TSUTAYA. Across a massive 162-inch 4K UHD canvas, the creator sensibilities are released with precision. As visitors wander through the stacks, every frame on PQ09U serves as a profound proposal for a better lifestyle, architecture, or culinary culture.
A platform for immersive visual and literary experiences
Within the new space, ProArt Cinema PQ09U serves as a key visual platform across a range of applications, including digital art exhibitions, curated visual storytelling for themed book displays and cultural programming, such as talks and creator-led sessions. Its large-format presentation and high color accuracy allow audiences to experience content in greater depth, enhancing engagement between visual media and literary works.
A shared vision for future retail experiences
Commenting on the partnership, the Chairman and General Manager of TSUTAYA Taiwan, Kazuma Otsuka, said: “We envision the bookstore of the future as a cultural experience hub rather than a conventional retail space. By integrating a high-performance, color-accurate display solution such as ProArt Cinema PQ09U, we aim to expand the boundaries of reading and create new intersections between knowledge, visual art, and lifestyle experiences.”
“ProArt is created by creators, for creators." said Vincent Chiou, Corporate Vice President and General Manager of ASUS Display Business Unit. "In a space as warm and human-centric as TSUTAYA, we hope the PQ09U acts as the spark that kindles the reader’s creative flame, allowing them to see the unimagined beauty of art within their daily lives.”
Expanding collaborative cultural programming
Following the opening of the new store, both companies plan to continue expanding collaborative programming, introducing a series of curated events that combine visual media, literature and creative dialogue – further enriching cultural experiences and bringing new creative energy to urban communities.
