ASUS Celebrates Achievements and Recognizes Employees at Year-End Banquet
The event celebrating 2025 included awarding eight employees with new cars
- ASUS hosted over 8,000 employees at its 2025 year-end celebration, giving away numerous prizes, including eight cars
- Event highlighted ASUS 2025 achievements, including recognitions from prestigious organizations such as Interbrand, Forbes, Time, and others
- AI and ASUS collective wisdom were key themes of the event, reflecting a commitment to cultivating AI robots and robotics, as well as AI glasses
TAIPEI, Taiwan, January 16, 2025 — ASUS today announced that the company held a 2025 year-end celebration at the Taipei Nangang Exhibition Center, with Chairman Jonney Shih leading the management team to celebrate with over 8,000 employees. Themed "Navigating the Future with AI: Innovating Through ASUS Collective Wisdom," the event featured nearly 820 tables and focused on the company's determination to deeply cultivate AI solutions. To reward the significant contributions of the ASUS staff, a lottery was held that included numerous prizes, including eight cars.
At the event, Chairman Shih shared a heartfelt message with employees:
“We are fortunate to be witnessing the powerful momentum of AI as it leads the Fourth Industrial Revolution. This is a rare, once-in-a-lifetime opportunity, and we must seize it with full commitment. By going all-in on our Ubiquitous AI. Incredible Possibilities strategy, and by leveraging the ASUS core strength of Design Thinking, we can unleash the full potential of AI to drive the evolution of product innovation and business operations, and truly embody the spirit of In Search of Incredible.”
This year’s event was hosted by Huang Hao-ping and Gladys Tsai. The opening performance cleverly combined technological effects to transform the stage into the "ASUS Fleet." As the main screen’s hatch slowly opened, Chairman Jonney Shih appeared alongside Vice Chairman Ted Hsu and Co-CEOs S.Y. Hsu and Samson Hu, symbolizing leaders guiding all members into a new era. A toast to all employees present followed.
Golden Melody singer Li Zhu-xin and A-Lin were special guests at the event, performing with great energy, and rock legends Power Station delivered the grand finale, igniting the passion of the entire audience with several classic tracks.
Global recognition for ASUS achievements in 2025
In 2025, ASUS was selected as one of Fortune’s World’s Most Admired Companies for the tenth time, named by Interbrand as the Best Taiwan Global Brand for the twelfth year, ranked as one of Forbes’ World’s Best Employers for the ninth time, and was included in TIME magazine’s World’s Best Companies list for the second time. Additionally, the company was named a 2025 Most Trusted Company by the Financial Times, acknowledging the company's achievements in corporate governance and talent management.
In the fields of innovation and design, ASUS has also consistently received international acclaim, continuing to win awards such as TIME magazine’s Best Inventions of 2025, Red Dot Design awards, iF Design awards, IDEA awards, and Good Design awards, highlighting the company's brand value that combines innovative strength with design aesthetics.
Looking to the future
Going forward, ASUS will continue to innovate with AI―extending its Ubiquitous AI. Incredible Possibilities strategy to transform work, creative, and daily life experiences through AI PCs and various innovative technologies. Meanwhile, the company is actively advancing Physical AI solutions, emphasizing it as a key frontier in AI development. To this end, ASUS will accelerate its deep cultivation of AI robots and robotics as well as AI glasses, taking a leading position as a holistic AI company as it strives to open up unparalleled possibilities for global users.
