ASUS Announces ZenFone 4 Family in Taiwan

keywords ZenFone 4 Selfie Pro, ZenFone 4 Selfie, ZenFone 4 Pro, ZenFone 4

ASUS hosts We Love Photo press event for Asia debut of ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro, and ZenFone 4 Selfie


TAIPEI, Taiwan, August 17, 2017 — ASUS Chairman Jonney Shih today unveiled the highly anticipated ZenFone 4 smartphones — ZenFone 4 Pro, ZenFone 4, ZenFone 4 Selfie Pro and ZenFone 4 Selfie — during the We Love Photo press event in Taipei. ZenFone 4 is the first family of smartphones to all feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any distance, and in any lighting conditions.

“With the ZenFone series, we have always been committed to enabling the best mobile photography experiences and empowering consumers to capture every precious moment of their lives and easily share them with their loved ones,” said Chairman Shih. “We are very excited to announce the availability of the ZenFone 4 family.”

Vice President and President of Qualcomm Taiwan ST Liew showed his support for the strong relationship between ASUS and Qualcomm Technologies, Inc. On stage, he said “It is a pleasure to work with ASUS on the launch of their ZenFone 4 family of smartphones. ZenFone 4 Pro utilizes the latest premium-tier Qualcomm Snapdragon 835 Mobile Platform which is engineered to support superior user experiences in power efficiency, cutting-edge camera capabilities, and blazing-fast connectivity.”  

Joining Shih on-stage to endorse the new smartphone line was South Korean pop sensation Gong Yoo. The We Love Photo press event marked his debut as the new ASUS brand ambassador for the ZenFone 4 family. During an interview onstage, Gong Yoo discussed his experience with the new ZenFone 4 lineup and his expectations for the partnership with ASUS. “ASUS has created a very exciting and innovative lineup of smartphones with ZenFone 4. Working on the first two commercials launched today, you can really see the unique benefits of each model based on their different story lines. I believe ASUS will continue to break boundaries in the smartphone industry, and I am very excited to discover the new possibilities we can create together.”

The smartphones announced on stage, including ZenFone 4 Max Pro which is designed to be the perfect all-day photography companion and showcased in the demo area, will be launched first in Asia and then extended to other markets worldwide.


ZenFone 4 series: We Love Photo

The ZenFone 4 Series smartphones are designed to provide the best mobile photography experiences, with dual cameras that enable unlimited creative options and give users the freedom to capture their world from multiple perspectives. The ZenFone 4 Series currently includes two models: ZenFone 4 Pro and ZenFone 4.


ZenFone 4 Pro: 10X zoom, 8X light sensitivity, 6GB RAM

ZenFone 4 Pro is the ultimate expression of ASUS smartphone design, crafted to provide luxury in every detail and engineered to deliver an unparalleled mobile photography experience. ZenFone 4 Pro features an advanced dual-camera system designed to take mobile photography to new heights. Its main camera is equipped with the industry-leading Sony IMX362 image sensor with a large 1/2.55-inch size, 1.4µm pixels and a wide, f/1.7-aperture lens to capture brighter and clearer photos in low light. The dual-camera system on ZenFone 4 Pro also has a 16MP camera with a 2X optical zoom and a 10X total zoom that brings distant subjects closer, putting them in sharp focus while softening background details. Together with the ASUS SuperPixel™ Engine that effectively increases captured light by up to 8X, and optical image stabilization (OIS) that enables blur-free handheld exposures of up to 1/4 seconds, ZenFone 4 Pro captures sharper, brighter and clearer photos at night and in low-light environments.

ZenFone 4 Pro is built on the latest Qualcomm® Snapdragon™ 835 Mobile Platform, which is designed to deliver powerful performance and a responsive camera experience, while the Qualcomm® Adreno™ 540 GPU is engineered to provide superior performance for high-end mobile gaming. ZenFone 4 Pro also delivers ultrafast network connectivity with the latest LTE Advanced features for cellular download speeds.


ZenFone 4: Dual cameras, 120° landscape photos

ZenFone 4 is a 5.5-inch Android™ smartphone that evolves the ZenFone lineage with luxurious, crafted design and delivers an unparalleled mobile photography experience with a dual-camera system that gives users the freedom to capture photographs from multiple perspectives. The dual-camera system features a main camera with the flagship Sony IMX362 image sensor and a large, f/1.8 aperture lens that offers incredible low-light performance to let users capture gorgeous photos at night or indoors, as well as a 120° wide-angle lens that enables users to fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place.

Powered by the latest Snapdragon 660 and 630 Mobile Platform, ZenFone 4 delivers fast yet energy-efficient performance for every scenario, and a high-capacity 3300mAh lithium polymer battery and ASUS BoostMaster fast-charge technology keep ZenFone 4 going longer.

ZenFone 4 represents a major evolution in smartphone camera design, empowering users to rediscover their world from different points of view and have more fun exploring and sharing with friends. ASUS ZenFone 4 opens the door to unlimited photographic possibilities and puts professional-quality photos within everyone's reach.


ZenFone 4 Selfie Series: We Love Selfie & Wefie

ZenFone 4 Selfie Series smartphones feature high-quality, dual front-facing cameras and intuitive yet powerful image-processing software that enables users to easily capture beautiful selfies and super wide-angle wefies with their friends in any scenario. The all-new SelfieMaster app lets users apply real-time beautification effects to selfies, videos, and live-streams, and the camera's Beauty mode enables professional-quality adjustments — such as skin softening, eye enhancement and facial-feature balancing — with just a few taps. With its compelling combination of dual cameras and beautification features, the ZenFone 4 Selfie series provides the best all-around selfie photography experiences, letting users have fun, express themselves and portray the perfect version of themselves to the world.


ZenFone 4 Selfie Pro: 2X light sensitivity, 120° wefies, 4K selfie video

ZenFone 4 Selfie Pro — the flagship model of the ZenFone 4 Selfie series — has the world's most advanced selfie camera, with a Sony IMX362 dual-pixel image sensor that has twice the number of light-capturing photodiodes as conventional sensors of the same resolution, and the ASUS SuperPixel™ Engine that enables users to capture 2X brighter low-light selfies and astonishingly detailed 4K UHD selfie video. 24MP[1] DuoPixel™ camera technology uses the information captured by the sensor to intelligently create one 24MP photo, resulting in beautiful, high-resolution selfies. ZenFone 4 Selfie Pro also comes with a 120° super wide-angle wefie camera that makes it easy to fit multiple people or the surrounding environment into the shot, perfect for social occasions and travel.

ZenFone 4 Selfie Pro is powered by a 64-bit, 2.0GHz Snapdragon 625 Mobile Platform with 4GB RAM and desktop-grade Adreno 506 GPU, designed to deliver smooth and responsive camera performance for superior photography experiences as well as run the latest apps and games with ease. ZenFone 4 Selfie Pro is available in three beautiful colors: Rouge Red, Sunlight Gold and Deepsea Black


ZenFone 4 Selfie: Dual selfie cameras, 20MP selfies & 120° wefies

ZenFone 4 Selfie features dual, front-facing cameras, including a high-resolution, 20MP main selfie camera and a 120° super wide-angle wefie camera. A Softlight LED flash delivers the perfect amount of fill light in low-light conditions, softening skin texture and bringing out true skin tones to make selfies look their best. Users have additional photo-enhancement effects with the ASUS-exclusive SelfieMaster app, which applies beautification effects in real-time, letting users preview the results and even apply them while shooting video or live-streaming on their favorite social-networking sites.

In addition to its dual selfie cameras, ZenFone 4 Selfie features a rear, high-resolution 16MP camera with fast, phase-detection autofocus for capturing every precious moment with vivid clarity and stunning detail. Powered by the Snapdragon 430 Mobile Platform, ZenFone 4 Selfie comes with a triple-slot tray that accommodates two SIM cards for dual data connections with speeds of up to 150Mbps and an additional MicroSD slot to expand storage by up to 2TB. Its convenient design lets users install both SIMs and a MicroSD card in one easy step.


Availability & pricing

Please contact your local ASUS representative for further information.


[1] 24MP (12MP x 2) DuoPixel™ camera unit - Sony IMX362 12MP dual pixel image sensor