Incredible Comes to Paris: ASUS Chairman Jonney Shih Presents Meticulously Crafted Innovations in France

keywords Transformer Book Chi, ZenBook Pro UX501, Zenbook UX305, ZenFone 2

Paris, France (30th March, 2015) — ASUS Chairman Jonney Shih today introduced ZenFone 2, Transformer Book Chi, and the newest ZenBook models to France at the Incredible Comes to Paris press event. Hosted at the historic Le Trianon theater, this exquisite venue set the complementary tone to showcase this line-up of meticulously crafted products in their European debut.

“We are extremely excited to bring these new innovative products to Europe,” said Mr. Shih. “Our ZenFone 2 and Transformer Book Chi strike the perfect balance of beauty, functionality, and performance, embodying every aspect of the ASUS In Search of Incredible brand spirit.”

Christian Morales, Intel® Corporate Vice President and General Manager of Intel EMEA, joined Mr. Shih on stage in celebration of the long-term partnership between the two companies and the latest 2-in-1 devices.

“Intel and ASUS share a common passion for technology and we have delivered incredible products together,” said Christian Morales. “The ASUS Transformer Book T300 Chi and the ASUS ZenFone 2 are the latest achievements of our multi-decade collaboration. We look forward to continued innovation jointly with ASUS and to develop the next generation of inspiring mobile devices.”

Also making an appearance at the event was digital artist and Instagram sensation Robert Jahns, who announced the ZenFone 2 See What Others Can’t See photography campaign to showcase the advantages of ZenFone 2’s PixelMaster camera technology.


See What Others Can’t See — ASUS ZenFone 2

ZenFone 2 is the new flagship smartphone in the hugely-successful ZenFone family, featuring an all-new design, 13MP PixelMaster camera, and uncompromising performance delivered by a 64-bit Intel Atom™ Z3580 processor with up to 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. Building on the success of ZenFone and leveraging a quarter-century of engineering accomplishments, the highly-anticipated ZenFone 2 provides a wealth of exciting new features and a refined ASUS ZenUI experience to deliver a new level of empowering luxury for everyone.

ZenFone 2 has a gorgeous, all-new design that employs iconic Zen design elements, such as a sleek, brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a graceful curved case that tapers to an incredibly thin 3.9mm at the edges. The exclusive Ergonomic Arc design provides a comfortable, secure grip, and features an intuitively-placed volume-control key on the rear of the phone within easy reach of the user's index finger. The 5.5-inch Full HD IPS+ screen has an ultra-narrow bezel that reduces ZenFone 2's overall size yet provides a maximized viewing experience.

ZenFone 2’s 13MP PixelMaster camera with its f/2.0 wide-aperture lens lets users quickly and easily capture beautiful, high-resolution photos with zero shutter lag. Camera features including Low Light mode, Backlight (Super HDR) mode, and the Real Tone flash ensure incredible photos under any lighting conditions.

ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day, and it also features fast-charge technology for dramatically-reduced recharge times.


Razor-thin 2-in-1 detachables — ASUS Transformer Book Chi Series

The stunning and innovative Transformer Book Chi Series are razor-thin 2-in-1 Windows laptops that transform seamlessly into Windows tablets via a smart magnetic hinge. With a beautiful precision-crafted all-aluminum design featuring brilliant diamond-cut highlights, gorgeous up to WQHD displays and powerful performance with up to Intel Core™ M processors, Transformer Book Chi offers users sophisticated and elegant mobile computing for both work and play.

Powered by an up to Intel Core M processor, the Transformer Book Chi Series delivers smooth performance for all daily activities. The incredibly power-efficient Intel processors allow Chi users to enjoy up to eight hours battery life with no performance compromises. This superb power-efficiency, combined with an advanced thermal-management design from the ASUS engineering team, means that Chi needs no fans to keep cool. The clever fanless design enables Chi to run silently, while still delivering better performance than other currently-available Intel Core M-powered devices.

Ultra-fast, responsive all-solid-state storage is used in all Chi models — giving performance that’s up to nine times (9X) faster than traditional hard disks — so users spend less time waiting and more time being productive or having fun. Transformer Book Chi features convenient, fast USB 3.0 connectivity — via a Type-B USB port — for data transfers that are up to ten times (10X) faster than USB 2.0.

Transformer Book Chi Series uses in-plane switching (IPS) displays enhanced with ASUS TruVivid technology, giving wide viewing angles with amazing clarity and brightness. And with up to WQHD (2560 x 1440) resolution and a class-leading pixel density of 235PPI in the T300 Chi users will enjoy incredibly crisp and detailed visuals.

Transformer Book Chi is available in a variety of sizes to cover every user’s needs, and in two striking colors to match any personality — Sapphire Blue and Aurora Metallic. The flagship T300 Chi has a 12.5-inch screen, with an ultra-slim tablet that is just 7.6mm thin, and features the fast and power-efficient Intel Core M processor. The compact 10.1-inch T100 Chi has a wafer-thin 7.2mm tablet and all-day battery life.


World’s slimmest 13.3-inch QHD+ ultraportable — ASUS ZenBook UX305

ZenBook UX305 has a subtle and refined new shape that incorporates the DNA of the classic ZenBook. It features an elegantly-tapered design with smooth, comfortable edges and diamond-cut highlights that subtly emphasize the sleekness of the 12.3mm-thin case — and it weighs just 1.2kg.

ZenBook UX305 is powered by the all-new Intel Core M processor, a remarkably power-efficient processor that effortlessly delivers smooth performance for any task. In combination with up to 8GB of RAM and an ultra-fast up to 512GB SSD, UX305 delivers impressive all-round performance for daily computing.

A stunning ultraportable needs a display that’s out of the ordinary, so ZenBook UX305 is fitted with an ultra-sharp 13.3-inch in-plane switching (IPS) multi-touch display with an up to QHD+ resolution of 3200 x 1800 pixels and wide viewing angles. This display has five times (5X) the resolution of a standard HD display, and features an amazing pixel density of 276PPI for crisp, vivid and lifelike images and video. With 300cd/m2 brightness, a contrast ratio of 770:1 and an ergonomic anti-glare coating, blacks are deep, whites are stunningly pure, and the wide color gamut (72% NTSC) ensures accurate colors.

ZenBook UX305 is also equipped with three SuperSpeed USB 3.0 ports for data transfers that are up to ten times (10X) faster than USB 2.0. One of the USB ports supports ASUS Charger+ technology for rapid recharging of mobile devices. A USB-to-Ethernet adapter is bundled with UX305, along with a mini DisplayPort-to-VGA adapter — enabling easy connection to an external monitor.


A perfect blend of power, elegance and performance — ASUS ZenBook Pro UX501

At the heart of ZenBook Pro UX501 is the ultra-powerful quad-core Intel Core i7-4720HQ processor, providing effortless performance for any task. With a massive 16GB of RAM, multitasking is super-smooth and there’s plenty of processing horsepower in reserve for even the most intensive number-crunching tasks.

ZenBook Pro UX501 also features the amazing new NVIDIA® GeForce® GTX™ 960M graphics-processing unit (GPU) for gaming-grade graphics performance. With up to 4GB of fast GDDR5 video memory, users enjoy silky-smooth 4K/UHD video playback, effortless 3D rendering, and immersive gaming with ultra-high frame rates.

ASUS VisualMaster displays set the standard for laptops, incorporating some of the very latest technology to give users unrivaled visual clarity and detail. ZenBook Pro UX501 has a 15.6-inch multi-touch display with a pin-sharp 4K/UHD 3860 x 2160 resolution — four times (4X) higher than Full HD — and an incredible pixel density of 282PPI for stunningly-detailed and lifelike images. IPS technology with wide 178-degree viewing angles ensures that colors and contrast are not degraded from any viewing position.

Ultra-fast storage is essential for fast boot times and effortless file operations, so ZenBook Pro UX501 is available with the world’s fastest SSD. With a PCI Express® (PCIe®) x4 interface and up to 512GB capacity, the read/write speeds of up to 1400MB/s are twice as fast as competing PCIe x2 models, and 16 times (16X) faster than common SATA 6.0Gbit/s hard disk drives. And with no moving parts, ZenBook Pro UX501’s SSD is both reliable and totally silent.

An advanced thermal-management system combined with ZenBook Pro UX501’s 96Wh lithium-polymer battery means that users won’t need to find a mains-power outlet for up to six hours — and even beyond.