ASUS Design Center Presents Glow of Life at Milan Design Week 2016

keywords Milan Design Week 2016, ASUS Design Center

Exhibition features an interactive installation highlighting ASUS design philosophy through a mesmerizing forest of light and color


Milan, Italy (11th April, 2016) — ASUS Design Center, the award-winning design center within ASUS, is presenting the Glow of Life exhibition at Milan Design Week from 12th-17th April, 2016 at Padiglione Visconti, Via Tortona 58, in Milan, Italy. The inspiration for this year’s exhibition comes from the harmony of Zen and the beauty of nature. Glow of Life highlights the ASUS goal of bringing liveliness to each user's world through engaging digital experiences with innovative technology. The exhibition features a forest of illuminated tree sculptures created by ASUS Design Center that visitors can interact with using a smartphone to create mesmerizing displays of light and color. After experiencing the creative installation, visitors will enter a captivating product-display area where they can view the latest ASUS innovations.


Glow of Life

The Glow of Life theme at Milan Design Week is inspired by Zen and the beauty of nature. ASUS designers look to these ideas of Zen harmony and the vividness of nature to create exciting new technology that empowers users by bringing light and color to their worlds through engaging digital experiences.

For the Glow of Life exhibition, ASUS Design Center created a forest of illuminated tree sculptures, each fitted with a glowing sensor that pulses and cycles through different colors representing the four seasons: pastel colors for spring, brilliant oranges and greens for summer, rich warm tones for autumn, and cool whites and blues for winter. Visitors to the exhibition can use their smartphone's flashlight to interact with each tree's sensor. When the light shines on it, the color currently displayed on the sensor will spread up the trunk, simulating the effect of the tree absorbing water. The longer the light shines on the sensor, the more the color will grow and spread, while a projection of the seasonal color will simultaneously spread on the wall behind the tree, similar to the effect of growing leaves. As other visitors interact with different trees in the installation, the display will grow more intense and impactful, and the forest will come alive with a mesmerizing and harmonious display of light and color.

After experiencing the creative installation, visitors will enter a spacious and dazzling product-display area where conical structures that pulse with light hang above floating, circular wooden tables. Each of these floating tables holds the latest ASUS products, including ZenBook Flip UX360CA, an ultra-slim convertible laptop with a 360-degree rotatable display and premium spun-metal finish; ZenAiO Pro, an all-in-one desktop PC with seamless aluminum unibody construction, 4K UHD IPS display and incredible performance; and ZenFone Zoom, the world’s thinnest smartphone with a 3X optical-zoom lens.


ASUS Design Center

ASUS Design Center is the multi-disciplinary and award-winning design team within ASUS. Since 2001, ASUS Design Center has received over 359 awards, including the International Design Excellence Award (IDEA), iF Design Award, Good Design Award (G Mark), Red Dot Award, and other prestigious international design accolades.

ASUS employs a ‘start with people’ approach to product design that ensures a focus on creating value for users. By understanding the needs of people, ASUS aims to empower users and delight them with meaningful and charming experiences. This year is the seventh consecutive year ASUS joins Milan Design Week.


Exhibition video is available on ASUS Glow of Life event site