ASUS Design Center Presents Glow of Life at Taiwan Designers’ Week 2016

keywords ASUS Design Center, ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, Taiwan Designer's Week

Interactive exhibition explores the ASUS design philosophy, and showcases the new ZenFone 3 Series 


Taipei, Taiwan (23rd September, 2016) — ASUS Design Center, the award-winning design center within ASUS, is presenting the Glow of Life exhibition at Taiwan Designers’ Week 2016, which runs from 23rd September to 2nd October, 2016 at Songshan Cultural and Creative Park in Taipei.

This year’s exhibition draws its inspiration from the beauty of nature and the harmony of Zen. Glow of Life takes visitors on a journey to discover how ASUS aims to bring liveliness to users’ worlds through engaging digital experiences and innovative technology. The exhibition features a forest of illuminated tree sculptures, created by ASUS Design Center, which visitors can interact with using their smartphones to make the forest come alive in an amazing display of light and color.

Following the immersive installation, visitors will be treated to a compelling interactive product area with a unique layout that reflects the latest ASUS ZenFone 3 Series and the different design elements that went into designing the smartphones.


Glow of Life: Infuse the world with color

For the Glow of Life exhibition, ASUS Design Center created a forest of illuminated tree sculptures, each equipped with a glowing sensor that pulses and cycles through different colors representing the four seasons: pastel colors for spring, brilliant oranges and greens for summer, rich warm tones for fall, and cool whites and blues for winter. Visitors can activate each tree’s sensor using the flashlight on their smartphone.

When light hits the sensor, the color being displayed on the sensor will spread up through the trunk, simulating the effect of the tree absorbing water. The longer the flashlight is held to the sensor, the more color will be generated, spreading throughout the tree while simultaneously projecting the seasonal color on the wall behind the tree. The effect is that of leaves growing. As other visitors interact with different trees in the installation, the display will become more vivid and colorful, bringing the whole forest alive in a mesmerizing and harmonious composition of light and color.

After the creative installation, visitors will enter a dynamic product area, which illustrates ASUS Zen-inspired design philosophy of incorporating different elements to deliver incredible digital experiences, characterized by balance, harmony and accessible beauty.

The area consists of three parts, featuring the latest ASUS ZenFone 3 Series. The first part is an interactive audiovisual installation, where visitors can use ZenFone 3 Ultra to trigger the sounds and visual effects of the four seasons to compose a harmonious experience. Each season will have its own unique sound and visual elements, as will each phone.

The second part highlights the craftsmanship of the ASUS Design Center, displaying ZenFone 3 Deluxe, while the third and final part showcases the three natural states of water — liquid, ice and gas — as the design inspirations for ZenFone 3 Special Edition.


Discover the ZenFone 3 Series

ZenFone 3: Built for Photography!

Winner of a Computex 2016 d&i Award, ZenFone 3 brings exquisite design and empowering performance to everyone. It is built around a gorgeously clear 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness for an incredible visual experience that makes apps, videos, and games look their best. ZenFone 3’s narrow bezel provides a 77.3 percent screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant 2.5D Corning® Gorilla® Glass that gently curves to make the edge of the phone completely smooth.


ZenFone 3 Deluxe: All Metal. Pure Beauty.

ZenFone 3 Deluxe is the flagship model of the ZenFone 3 Series and the ultimate expression of ASUS smartphone design. It is constructed with a strong and light aluminum alloy unibody featuring a rear surface free of unsightly antenna lines and ultra-thin 4.2mm edges. ZenFone 3 Deluxe raises the bar for mobile photography with its incredible 3MP camera featuring the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and four-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lightning conditions.


ZenFone 3 Ultra: Ultra Vision. Ultra Sound.

Winner of a Computex 2016 Best Choice Golden Award, ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 by 1080) display with wide viewing angles and a 95 percent NTSC color gamut for rich, vibrant images even in harsh lightning outdoors. It is the first smartphone to feature ASUS-exclusive Tru2Life+ Video technology, which harnesses a high-end 4K UHD TV-grade image processor, resulting in superior contrast and clarity. ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis with invisible antenna lines. An ultra-slim bezel gives the smartphone a 79 percent screen-to-body ratio, maximizing the viewing area while making the phone easy to hold and carry.


ASUS Design Center

ASUS Design Center is the multi-disciplinary and award-winning design team within ASUS. Since 2001, ASUS Design Center has received more than 380 awards, including the International Design Excellence Award (IDEA), iF Design Award, Good Design Award (G Mark), Red Dot Award, and other prestigious international design prizes.

ASUS employs a ‘start with people’ approach to product design that ensures a focus on creating value for users. By understanding the needs of consumers, ASUS aims to empower users and delight them with meaningful and charming experiences. As a co-host of Taiwan Designers’ Week 2016, this year marks the tenth consecutive year that ASUS participates in the exhibition.


Taiwan Designers’ Week

Founded in 2007, Taiwan Designers’ Week was started by a group of interdisciplinary, cross-company professionals. Through Taiwan Designers’ Week, and by organizing other design-related events, they aim to create a platform for exchanging ideas and sharing local insights with the world.


Visitor Information

Public Exhibition: September 23rd – October 2nd, 2016, Sun–Thurs, 10.00am – 6.00pm,

Fri–Sat, 10.00am – 8.00pm

Venue: Songshan Cultural and Creative Park in Taipei