ASUS Press Room

ASUS Chairman Jonney Shih today introduced ZenFone 2 and the latest ZenBook models to the United States and Canada at the Incredible Comes to New York press event. Hosted at the sophisticated and stylish Gotham Hall in Manhattan, the event showcased a line-up of meticulously-crafted products in their North American debut.

ASUS CEO Jerry Shen today announced the availability of ZenFone 2 in India at the Experience 2Morrow press event in Gurgaon. Bollywood star Saif Ali Khan, the renowned photographer Dabboo Ratnani and the celebrated singer Aditi Singh Sharma were also present for the all-star launch.

ASUS today launched ZenFone 2 — the flagship smartphone in the new-generation ZenFone family — in Indonesia, and announced an exclusive creative partnership with Instagram sensation Robert Jahns, also known by his Instagram name of Nois7.

ASUS CEO Jerry Shen today announced the availability of ZenFone 2 in Southeast Asia at the Experience 2Morrow press event in Jakarta, Indonesia. The event began with a riveting opening show featuring dancers performing alongside interactive animations on a large, projection-mapped display, followed by the introduction of Zenny¬, the whimsical new ZenFone mascot.

ASUS Design Center, the award-winning design studio within ASUS, is presenting its Zensation exhibition at Milan Design Week 2015 from April 14–19, 2015 at Milano Via Tortona 20. This exhibition showcases the design team's Zen-inspired philosophy of incorporating diverse elements to produce balanced, harmonious creations that provide incredible experiences and accessible beauty to users.

ASUS Chairman Jonney Shih today introduced ZenFone 2, Transformer Book Chi, and the newest ZenBook models to France at the Incredible Comes to Paris press event. Hosted at the historic Le Trianon theater, this exquisite venue set the complementary tone to showcase this line-up of meticulously crafted products in their European debut.

ASUS released the much-anticipated ZenFone 2 in Taiwan today at an event marking the global launch of the new flagship ASUS smartphone series. More than 1,000 ASUS enthusiasts—known in Taiwan as “ZenFans”—joined in the celebration that took place at the National Taiwan University Sports Center in Taipei. ASUS Chairman Jonney Shih was onstage to introduce the ZenFone 2 and its new mascot, Zenny.

ASUS Chairman Jonney Shih unveiled the company’s latest innovations during today’s press event at the 2015 International CES®. Mr. Shih introduced the full lineup of the groundbreaking ASUS Transformer Book Chi Series — powerful, razor-thin 2-in-1 laptops that transform instantly into the world’s slimmest Windows tablets.

ASUS today unveiled ZenFone 2 (ZE551ML), the flagship smartphone in the new-generation ZenFone family. With a gorgeous all-new ergonomic design, a 5.5-inch Full HD IPS display, 13MP/5MP PixelMaster cameras, a 2.3GHz 64-bit Intel Atom processor with 4GB RAM and 4G/LTE connectivity, ZenFone 2 delivers powerful all-round performance.

ASUS has been recognized as the number-one Taiwanese brand in the Best Taiwan Global Brands Awards 2014. This year marks the second consecutive year ASUS has won the award as well as the twelfth straight year the company has been in the top-three list of international brands from Taiwan. The brand value is now estimated at US$1.723 billion and has maintained steady growth despite a competitive market.