Bryan Chang

Bryan Chang is currently the General Manager of Commercial PC BU, focusing on the planning, development, and management of commercial computing and mobile communication products. In 2023, he was appointed to lead the Commercial Products division, which includes consumer desktop computers (DT) and all-in-one (AIO) devices. He is dedicated to optimizing the supply chain, enhancing commercial solutions, and integrating AI technology into product designs to meet the diverse needs of the business market, driving steady growth in hardware sales. He emphasizes redefining product DNA to enhance product value and provide more competitive solutions for business customers. As the leader of ASUS' smartphone team, Bryan successfully launched the ZenFone series, which has gained widespread global recognition and more than 200 international awards since 2014. With a design philosophy centered on "human first," he led the team to precisely respond to market demands. Bryan is renowned for his exceptional skills in cost control, product planning, and supply chain management. He demonstrates cross-functional management expertise by delivering innovative commercial solutions and efficient user experiences, ensuring ASUS maintains a leading position in both the consumer electronics and commercial computing sectors.