Jan 5, 2022
ASUS today announced the latest lineup of innovations at the Incredible Unfolds virtual launch event, continuing the brand’s legacy of pushing the PC industry into new territory with the breakthrough foldable design of Zenbook 17 Fold OLED and the commemorative Zenbook 14X OLED Space Edition.
Jan 4, 2022
ASUS Republic of Gamers (ROG) today announced the latest gaming devices and gear at the FPS-themed For Those Who Dare: The Rise of Gamers virtual launch event during CES 2022. ROG unveiled multiple first-mover product premiers, several powerhouse gaming laptops with the newest chips, new peripherals to maximize gaming experiences, an updated ROG Citadel XV with an expanded map and new story, and several new ROG bags.
May 10, 2022
ASUS today unveiled its all-new 2022 line-up of sophisticated, high-performance Zenbook Pro and Zenbook S series laptops at an online launch event entitled The Pinnacle of Performance.
Jonney Shih of Asus wants to put a robot in your home
Since Shih joined the company in 1994, he and his team have built Asus from a niche motherboard manufacturer into one of the biggest names in the Windows laptop market, a big player in gaming, ho ho, even has also made a push into smartphones, notably with the recent, AR-assisted ZenFone 4.
The past, present and future of ASUS, according to its chairman
"Namaste!"
That was how ASUS Chairman Jonney Shih greeted some 2,000 fans at his "ZenFestival" event in New Delhi last week. And yes, he yelled on stage, just as he always does, with a generous helping of buzzwords and "thank yous." And there have been other memorable moments.
Asia's biggest tech show is ASUS' show
While covering Computex 2014 this year, we saw ASUS Chairman Jonney Shih take to the stage no less than three times. Granted, two were to showcase his company's seemingly limitless product launches, but he also snuck on stage at Intel's keynote -- arguably the only other company that makes an impact at the Taipei trade show.
Asus Chairman Jonney Shih: 'We do far more with plastic'
JAKARTA, Indonesia -- Striding confidently onto the stage at the company's ZenFone launch this week was Asus Chairman Jonney Shih.
Well known for being the face of the company, it was Shih, not Jerry Shen, the current CEO of Asus, who announced the new Android-powered smartphones to the media.
As Shih spoke for an hour or so onstage, introducing slide after slide, you could tell the Asus chairman was enjoying his time there.
ASUS CEO: The PadFone is coming to America in Q2 2014
ASUS has big ambitions with its PadFones, a unique phone-to-tablet convertible concept that was first introduced back at Computex 2011. While these devices are barely nibbling on the global mobile market (let alone entering the US), the company still stands by its "N+1" philosophy: "to add on a simple change which allows the product to evolve beyond its current capability." This is evidenced by its five iterations...
Case study: Becoming a consumer company
Taiwan’s Asustek Computer is the world’s biggest producer of PC motherboards and the fifth-biggest laptop manufacturer by shipment volume. It had revenues of $12bn in 2011. Set up by four engineers in 1989, the company was always strong in technological development and manufacturing efficiency. But the standardisation of personal computers threatened to make Asustek’s core business increasingly commoditised and less...
In Taiwan, Lamenting a Lost Lead
Jonney Shih, the chairman of Asustek Computer, has epitomized the Taiwanese electronics engineer for a generation: a slender figure in rumpled, baggy trousers, he once helped Intel solve heat problems in its Pentium 4 microprocessors. So it has been a surprise over the last several years to see Mr. Shih, now 60, reinvent himself with snug-cut Italian suits, innovative designs for tablet and notebook computers and ...
