Press Releases & Kits

ASUS Presents Be Ahead Launch Event at CES 2021

Jan 14, 2021

ASUS co-CEO Samson Hu today announced the latest lineup of laptops, displays and entertainment solutions at the Be Ahead virtual launch event during CES 2021.

ASUS Republic of Gamers Announces an Astounding Array of Gaming Weaponry at CES 2021

Jan 13, 2021

ASUS Republic of Gamers (ROG) today announced its first interactive experience and an exciting lineup of gaming weaponry and technologies at the CES 2021 ROG For Those Who Dare virtual launch event.

ASUS Unveils New Laptop Lineup with 11th Generation Intel Core Processors and Premiers First Laptop Verified as an Intel Evo Platform Design

Sep 3, 2020

ASUS today announced a full lineup of new and upgraded PCs at the Built for Brilliance virtual launch event, including laptops featuring the power of 11th Generation Intel® Core™ processors and the debut laptop verified as an Intel® Evo™ platform laptop design.

External Media

Jonney Shih of Asus wants to put a robot in your home

T3

By Duncan Bell

Since Shih joined the company in 1994, he and his team have built Asus from a niche motherboard manufacturer into one of the biggest names in the Windows laptop market, a big player in gaming, ho ho, even has also made a push into smartphones, notably with the recent, AR-assisted ZenFone 4.

The past, present and future of ASUS, according to its chairman

Engadget

By Richard Lai

"Namaste!"

That was how ASUS Chairman Jonney Shih greeted some 2,000 fans at his "ZenFestival" event in New Delhi last week. And yes, he yelled on stage, just as he always does, with a generous helping of buzzwords and "thank yous." And there have been other memorable moments.

Asia's biggest tech show is ASUS' show

Engadget

By Mat Smith

While covering Computex 2014 this year, we saw ASUS Chairman Jonney Shih take to the stage no less than three times. Granted, two were to showcase his company's seemingly limitless product launches, but he also snuck on stage at Intel's keynote -- arguably the only other company that makes an impact at the Taipei trade show.

Asus Chairman Jonney Shih: 'We do far more with plastic'

CNET

By Aloysius Low

JAKARTA, Indonesia -- Striding confidently onto the stage at the company's ZenFone launch this week was Asus Chairman Jonney Shih.

Well known for being the face of the company, it was Shih, not Jerry Shen, the current CEO of Asus, who announced the new Android-powered smartphones to the media.

As Shih spoke for an hour or so onstage, introducing slide after slide, you could tell the Asus chairman was enjoying his time there.

ASUS CEO: The PadFone is coming to America in Q2 2014

Engadget

By Richard Lai

ASUS has big ambitions with its PadFones, a unique phone-to-tablet convertible concept that was first introduced back at Computex 2011. While these devices are barely nibbling on the global mobile market (let alone entering the US), the company still stands by its "N+1" philosophy: "to add on a simple change which allows the product to evolve beyond its current capability." This is evidenced by its five iterations...

Case study: Becoming a consumer company

Financial Times

By Howard Yu

Taiwan’s Asustek Computer is the world’s biggest producer of PC motherboards and the fifth-biggest laptop manufacturer by shipment volume. It had revenues of $12bn in 2011. Set up by four engineers in 1989, the company was always strong in technological development and manufacturing efficiency. But the standardisation of personal computers threatened to make Asustek’s core business increasingly commoditised and less...

In Taiwan, Lamenting a Lost Lead

The New York Times

By Keith Bradsher

Jonney Shih, the chairman of Asustek Computer, has epitomized the Taiwanese electronics engineer for a generation: a slender figure in rumpled, baggy trousers, he once helped Intel solve heat problems in its Pentium 4 microprocessors. So it has been a surprise over the last several years to see Mr. Shih, now 60, reinvent himself with snug-cut Italian suits, innovative designs for tablet and notebook computers and ...