Pioneering innovation at ASUS, S.Y. Hsu embodies the relentless pursuit of “In Search of Incredible”. As the Co-CEO of ASUS, his leadership and strategic planning are pivotal in keeping the company centered on delivering incredible experiences for people everywhere. Since joining in 1993, S.Y. has consistently embraced Design Thinking, leading R&D teams to create groundbreaking products and nurturing a vibrant culture of innovation at ASUS.
