Samson Hu

Samson Hu stands as a visionary leader who rallies teams to push the boundaries of product and service innovation. As the Co-CEO of ASUS, he plays an integral role in leading the company’s operations and igniting a passion for innovation within the ASUS workforce. Since joining ASUS in 2001, Samson has guided numerous projects grounded in Design Thinking, empowering customers through user-centric products and services that resonate deeply.