Innovation is a fundamental pillar at ASUS, driving the continuous exploration of new possibilities in technology. Central to this mission is Future Fest, an engaging three-day event held from September 11 to 13 designed to inspire creativity and collaboration among our ASUS teams and industry leaders.
There are two main components to the event: Tech Talk and the RoadShow. Tech Talk involves business leaders from ASUS and other industry experts sharing their knowledge and insights on the latest trends and technology. This year included exciting topics such as Generative AI, Innovative Applications, Smart Healthcare, and much more.
Related reading: How Gen AI is Shaping Employee Perspectives
The RoadShow is a two-day showcase of ASUS’s internal projects and ongoing innovations. Multiple business units (BUs) and functional units (FUs) have the opportunity to showoff products and solutions that encapsulate their concepts. This year brought together 57 exhibits featuring innovative and forward-looking technologies—all of which were developed through the ASUS Design Thinking process.
The power of ASUS Design Thinking in innovation
Since its launch in 2020, Future Fest has become an essential platform for ASUS business units to share insights and explore emerging trends. Its theme of "Together We Innovate" emphasizes our commitment to collaborative advancement in technology and design.
Chairman Jonney Shih opened the event with impactful remarks, emphasizing the role of ASUS Design Thinking as a core principle guiding our innovation efforts. As part of this, he highlighted that prioritizing customer satisfaction is central to everything we do. Jonney also noted the need for more effective research and development.
This was then followed by speakers from our BUs, who covered topics like our AI Foundry, secure AI PC, and AI in healthcare, as well as delving into the latest technology and research.
Celebrating R&D achievements during the RoadShow
The second day showcased remarkable advancements and cutting-edge R&D achievements from various BUs and FUs. ASUS executives, including Chairman Jonney Shih, Vice Chairman Ted Hsu, and Co-CEOs S.Y. Hsu and Samson Hu, toured the presentations and witnessed firsthand the groundbreaking technology trends and R&D achievements that our teams are driving.
Related reading: The Digital Transformation Imperative
On the final day, all ASUS employees were invited to explore the RoadShow up close, providing them with the opportunity to explore the innovative projects presented by their colleagues and to be inspired by their ideas.
Looking toward 2025 and beyond, ASUS is dedicated to fostering an environment where vibrant discussions on industry trends and cutting-edge technologies thrive. The company's AI strategy, Ubiquitous AI. Incredible Possibilities, underscores the vast opportunities that lie ahead. By leveraging shared insights and encouraging collaboration, ASUS aims to further propel technological innovation and craft even more extraordinary products and services.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
