It was anything but a silent night, as Christmas tunes played by the Yixian Elementary School Symphony Orchestra rang out around the LiGong building at ASUS headquarters during the annual tree lighting ceremony. Kicking off the most wonderful time of the year, the flickering blue, orange, and white lights and decorations lit up the faces of everyone present. Santa Claus even stopped off on his way back to Lapland to hand out gifts and bring festive joy to kids and adults alike.
This year’s tree celebrates the collective efforts of the ASUS team. It also symbolizes their future aspirations, which will guide the company and its people into the new year – inspiring them to continue to shine brightly and achieve an even more incredible future and to persist in writing extraordinary chapters in the story of ASUS.
The tree’s sparkling lights, as brilliant as a galaxy, are formed by countless specks of starlight, pulsating with hope and the driving force of progress. This upward-flowing radiance not only conveys festive warmth but also symbolizes ASUS’s relentless innovation and breakthroughs. The AI-powered lights, akin to pulsating cores of intelligence, represent the company’s embrace of cutting-edge technologies and its commitment to inspiring infinite possibilities through innovative thinking.
So, grab your warm hot chocolate, put on your favorite Christmas sweater, and start the season in true festive spirit with ASUS.

About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
