As the new year kicked off, all eyes in the tech world were on Las Vegas for CES 2025—the world’s stage for the latest cutting-edge innovation and technology.
CES brought together some of the brightest minds—visionary leaders, innovators, decision-makers, and influencers—to showcase this year's most exciting breakthroughs in AI, hardware, software, and immersive digital experiences. These innovations are not only transforming industries and societies but also revealing entirely new possibilities on how we live, work, play, and connect.
Under the theme “Always Incredible,” ASUS unveiled a range of powerful products designed to make AI more accessible, highlighting its transformation into a total AI solutions provider while upholding its commitment to sustainability. From a comprehensive lineup of Copilot+ PCs and commercial laptops to mini PCs and desktops, ASUS showcased its expertise in AI by introducing a wide range of innovations across multiple segments.
Meanwhile, the Republic of Gamers (ROG), with its “Unlock the ROG Lab: For Those Who Dare” theme, revealed a show-stopping line-up of next-gen gaming products. The showcase included next-gen NVIDIA GeForce RTX 50 Series graphics cards, gaming laptops, desktops, and NUC mini PC, as well as cutting-edge monitors and routers – all designed to push the limits of power and performance, enabling gamers to unlock their full potential.
Through strong partnerships with industry leaders like NVIDIA, Microsoft, AMD, Intel, and Qualcomm, ASUS is committed to democratizing AI and making it more accessible for everyone, everywhere. ASUS and ROG’s CES 2025 lineup showcases the next era of outstanding innovation, designed to enhance user-experiences for individual users and enterprises. This focus on the incredible has been validated by the 14 awards that ASUS and ROG received at the CES Innovation Awards.
AI PCs for everyone
Earning 29 media awards at CES, the ASUS Zenbook A14 redefines portability and power. Weighing in at under 1kg, it’s the world’s lightest Copilot+ PC and a perfect on-the-go companion for anyone wanting performance and style. With up to 32 hours of battery life, a sleek and durable Ceraluminum™ chassis, and powered by the latest Snapdragon® X Series processors, it delivers an unmatched AI-driven experience for today’s fast-paced life.
For sectors such as government, education, and enterprise, where reliability, security, and performance are essential, the ExpertBook B5 (B5405/B5605) and ExpertBook B3 (B3405/B3605) elevate enterprise laptops to a new level by offering customizable configurations, robust security features, and superior performance.
In alignment with ASUS's sustainability efforts, the ExpertBook B Series has incorporated a Digital Product Passport (DPP), enabling full product transparency and meeting global environmental initiatives and standards.
Vivobook 14 and 16 (X1407QA/X1607QA):
Vivobook 14 and 16 (X1407QA/X1607QA) Copilot+ PCs offer a powerful upgrade for users seeking enhanced productivity, intelligence, and security – all at an exceptional value.
Empowering every gamer
ROG Astral GeForce RTX 50 Series:
Designed for premium gaming performance with cutting-edge cooling and durability, the series sets a new benchmark in high-end graphics cards. This includes the ROG Astral GeForce RTX 5090 and 5080, along with liquid-cooled models like the ROG Astral LC GeForce RTX 5090, and the ROG Strix GeForce RTX 5070 Ti and 5070.
Packed with the powerhouse Intel Core Ultra 9 processor and the NVIDIA GeForce RTX 5090 Laptop GPU, combined with the magic of DLSS 4 and NVIDIA Advanced Optimus, these beastly laptops are ready to take on tough AAA games and multitask like a true champion.
Designed to elevate gaming experiences, the ROG Strix G16/G18 deliver fast AAA gaming performance and seamless content creation as well as enabling smooth multitasking and efficient handling of resource-intensive applications.
Built to reflect ROG’s commitment to integrating AI-enabled experiences that enhance multitasking and gaming support. The ROG Zephyrus G14/G16 are powerful and versatile, making them ideal companions for gamers and creators alike.
AI mini-PCs that pack a punch
This is specially designed for superior performance with a space-saving design, optimal for high-demand business environments.
For heightened performance, the NUC 15 Pro+ has enhanced cooling technology to support high-demand workloads, ideal for professionals needing continuous reliability and speed.
Ideal for AI tasks, it features a dedicated Copilot button for quick AI access, built-in microphones and speakers for voice commands, and a sustainable E-ink display for personalization.
ExpertCenter PN54:
The ExpertCenter PN54 delivers robust AI acceleration and exceptional multitasking capabilities, ideal for diverse needs from content creation to gaming.
ROG NUC (2025):
This mini-PC is ideal for streamers and game creators, effortlessly tackling AI-intensive tasks such as real-time video rendering and content creation.
These are just some of the innovations ASUS unveiled at CES 2025, highlighting our commitment to user-centric and sustainable solutions as well as the immense potential of AI. To explore the full spectrum of these incredible and game-changing innovations, read more here:
Disclaimer:
Battery tests conducted by ASUS in November, 2024 using the 1080p Video Playback scenario. Test configuration: ASUS Zenbook A14 (UX3407), FHD OLED panel, Snapdragon® X processor, 1 TB SSD, 32 GB RAM, 70Wh battery. Test settings: WiFi disabled, Keyboard backlight disabled, Windows Power Mode set to Balance mode, display brightness set to 150 cd/m2 with headset, default earbud volume. Actual battery life may vary depending on product configuration, usage, operational conditions and power management settings. Battery life will decrease over the lifetime of the battery.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
