Partnerships: The Foundation of Our Innovation Journey

Partnerships: The Foundation of Our Innovation Journey

As Computex 2025 concluded last month, it provided a powerful opportunity to reflect on the immense progress we've made in the technology landscape and to envision the exciting new horizons ahead. The five-day exhibition, a true hub for innovation, not only showcased groundbreaking products but also featured critical dialogues from the industry’s most influential figures. It was an honor to share the stage with some of these prolific leaders who are actively shaping the global technology industry.

Partnerships are not just a key driver of our success at ASUS; they are woven into the very fabric of our company, from our early founding through to our current position as a global leader. Our journey began with foundational products like motherboards and graphics cards, which leveraged the cutting-edge technology of leading companies. This early collaboration set a precedent for our commitment to integrating the best available innovations to deliver superior performance.

As our business has evolved over the years, so too have our technology and strategic alliances. The unwavering desire to offer our customers groundbreaking products, consistently fitted with the latest advancements, is a core tenet of our ASUS DNA. We are immensely proud and honored to cultivate enduring partnerships with some of the biggest and most influential names in the business, and Computex 2025 further strengthened these invaluable relationships.

ASUS and AMD: Powering the Commercial AI PC Revolution

It was great to join Jack Huynh, SVP and GM of the computing and graphics group at AMD, on stage to discuss how the advent of the AI PC marks an exciting and unprecedented era for the commercial PC market. AI-based applications are rapidly transforming workflows, enhancing productivity, and redefining the modern workplace. Our long-standing partnership with AMD is now more crucial than ever as we proudly introduce our new line of commercial PCs, the ASUS Expert P Series. Powered by cutting-edge AMD technology, these devices are meticulously engineered to revolutionize performance and efficiency for businesses of all sizes.

Integrating AMD’s latest Ryzen AI series into our commercial lineup allows us to offer versatile options that can tackle every business need, from Fortune 500 enterprises to small and medium businesses. This collaboration underscores our shared commitment to driving commercial innovation, with Ryzen AI 300 bringing next-gen performance and AI processing directly onto the silicon, leading the charge into the AI PC era.

ASUS Co-CEO S.Y. Hsu (left) shows Jack Huynh, AMD Senior Vice President and General Manager of the Computing and Graphics Group, some of ASUS's commercial products at the AMD press conference during Computex.

ASUS and NVIDIA: Architecting the Future of AI Infrastructure

As the demand for complex AI and Large Language Model (LLM) computations scales exponentially, our deep collaboration with NVIDIA becomes paramount. That’s why we were delighted to join forces on the ASUS AI POD with NVIDIA GB300 NVL72. This infrastructure powerhouse is designed to tackle the toughest AI workloads, delivering unparalleled performance for large-scale AI projects, hyperscale data centers, and research initiatives. It leverages 72 NVIDIA Blackwell Ultra GPUs and 36 Grace CPUs for exceptional AI inference and training tasks. 

The ASUS AI POD with NVIDIA GB300 NVL72 is a testament to our joint commitment to empowering enterprises and R&D teams to push the boundaries of what's possible in AI. This launch marks a significant advancement in AI infrastructure, offering customers a reliable and scalable solution to meet their evolving needs.

We also had the privilege of seeing our Chairman, Jonney Shih, participate in the NVIDIA GTC Live at COMPUTEX Taipei 2025 Pregame show, further solidifying the strength of our strategic alignment.

ASUS and Qualcomm: Redefining Mobile Productivity and Design

It was also a pleasure to join Qualcomm CEO Cristiano Amon on stage for the second consecutive year. Our partnership with Qualcomm exemplifies how collaborative innovation can redefine user experiences. We are thrilled to bring Snapdragon X processors to our lineup, notably showcased in the new Zenbook A14, the world's lightest 14-inch Copilot+ PC. This collaboration perfectly marries Qualcomm's leading-edge hardware with ASUS's user-centric design philosophy. The Zenbook A14's exceptional multi-day battery life of up to 32 hours and blazing-fast, consistent performance – even unplugged – are direct results of this powerful synergy. This product, already receiving numerous design awards and incredible user feedback, expands our commitment to offering the most comprehensive lineup of Snapdragon-powered laptops, truly showcasing the combined innovation of Qualcomm and ASUS.

ASUS Co-CEO S.Y. Hsu is welcomed by Qualcomm CEO Cristiano Amon at the Qualcomm keynote during Computex.

ASUS and Intel: Pioneering New Computing Frontiers

Our long-standing partnership with Intel has been a key component of ASUS's success since our inception, providing the foundational technology for countless innovations. This enduring collaboration continues to drive advancements across our product portfolio, particularly as we navigate the evolving landscape of AI and next-generation computing. Together, we are committed to pushing the boundaries of performance, efficiency, and user experience across traditional PCs, AI PCs, and a wide range of other solutions. Intel's continuous innovation in processors and platform technologies is integral to ASUS's ability to deliver cutting-edge products that meet the diverse needs of our global customers, ensuring we remain at the forefront of technological progress.

Cultivating Enhanced Experiences Through Strategic Partnerships

These collaborations are far more than just product integrations; they represent a shared vision and a deep commitment to innovation. At ASUS, we believe that by fostering these profound and long-standing strategic alliances with industry leaders like AMD, Intel, NVIDIA, and Qualcomm, we can collectively unlock new possibilities and deliver truly exceptional experiences for our customers. This collaborative spirit is central to our mission as we continue to shape the future of technology together.

About ASUS
About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

https://asus.com
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