Unlocking AI's Potential at the Organizational Level

Unlocking AI's Potential at the Organizational Level

In this new era of artificial intelligence, employees have been quick to experiment with Gen AI, but many companies and organizations have lagged behind in integrating it into their operations. However, things may be changing. The results of a recent McKinsey Global Survey, show that we may be approaching the next inflection point: Moving from individual experimentation to strategic value capture.

With its rapidly developing ability to think critically and creatively, Gen AI is helping organizations to accelerate automation, enhance productivity, increase innovation, improve quality of work, and boost customer experience. Businesses that do not adapt and implement AI will find it increasingly challenging to keep pace with their competitors.

According to McKinsey, if companies want to capture Gen AI’s full potential, they must take three steps: 

  • Reinvent the operating model by translating vision into value, domain by domain
  • Reimagine the talent and skilling strategy
  • Reinforce changes through formal and informal mechanisms that ensure continuous adaptation

ASUS at the leading edge

ASUS has fully embraced this new era of AI. With our Ubiquitous AI. Incredible Possibilities vision, we are weaving AI into every aspect of our business so that we can bring the most comprehensive and optimized AI solutions to our users. 

To achieve this goal, we’ve adopted a hybrid structure that combines both cloud and edge. It encompasses public to private and general intelligence to personal intelligence.

And we’re prioritizing R&D innovation in both software and hardware. Key to this is our AI R&D team, which now exceeds 1,000 employees and covers areas such as healthcare, education, manufacturing, and smart IoT. The goal is to bring AI to everyone, everywhere. Our capabilities are already extensive, covering AI servers, AI PCs, Zenbo robots, smartphones, motherboards, IoT solutions, and much more.

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At the same time, we remain committed to design thinking and user-centricity. Our goal is to design products and solutions that can significantly boost productivity and the user experience, while also safeguarding user privacy and security, all while adhering to the principles of responsible AI development.

Our people, talent, and One ASUS mentality are the cornerstone of our success. To further add to their strength, we have established a dedicated Gen AI committee to ensure AI reaches every employee. We believe that AI will reshape the global labor market landscape and, while some roles may be affected, it will create many more new job opportunities – especially for those willing to embrace the power of AI.

We are already seeing AI increase productivity and it is empowering our employees to create even more incredible products, services, and solutions. To continue this trend, we are focused on upskilling all of our employees – equipping them with the necessary AI skills through training programs, workshops, and promoting the use of AI tools across our entire business.

At ASUS, we believe in the power of continuous transformation and evolution. And in our new AI era, this has never been more important. That is why we are confident that we will remain at the leading edge and continue to develop incredible products and solutions that will bring AI to everyone, everywhere.

About ASUS
About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

https://asus.com
IFA 2024 Featured Photos

IFA 2024 Featured Photos