Jonathan Tsang is President of the ASUS Group. From 2008 to 2018 he also served as Vice Chairman.

Since joining ASUS in 1998, Mr. Tsang has guided international business strategies and corporate culture across the organization. Prior to 2008, he oversaw global sales, marketing, product management and customer service for ASUS. In his various roles, he has helped develop essential business principles to establish the highest standards for business practices and product quality, with the aim of winning the hearts of customers everywhere. Under his leadership, ASUS has expanded its international presence with hundreds of localized sales and service points around the world.

Mr. Tsang is passionate about new technology, and he encourages employees to always start with the user in mind when creating new products and services. He believes that a strong corporate culture is vital to the process of developing core business competencies. Together with ASUS Chairman Jonney Shih, Mr. Tsang has co-developed guiding business principles known as the ASUS DNA. The DNA framework identifies humility, integrity, diligence, agility and courage as essential keys to success. This unique focus has helped the company become a leading global technology brand known for innovation, design and quality.

Prior to joining ASUS, Mr. Tsang co-founded Unimax Computer, the first software company in Taiwan to provide Unix-based turnkey solutions. In his leadership role with Unimax, he had the opportunity to learn multiple aspects of business and systems analysis across various industries while developing management information systems.

In his spare time, Mr. Tsang enjoys hiking, Chinese literature and philosophy.