S.Y. Hsu has served as the co-CEO of ASUS together with Samson Hu since 2019.

S.Y. Hsu's LinkedIn

S.Y. leads research and development strategy, innovation management, talent development, and advancement of integrated solutions. Along with Samson, he is engaged in implementing the 2035 ASUS Climate Action Goals, strengthening ASUS core competencies, and cultivating continuous innovation at ASUS.

Since joining ASUS in 1993, S.Y. has espoused a strong commitment to the user-centric Design Thinking methodology, leading research and development teams to consistently deliver groundbreaking innovations. One such accomplishment, the Eee PC, was a first-mover notebook that galvanized mobile computing and created an entirely new device category, inspiring Harvard Business Review to feature it as a case study on user-focused innovation. Constantly In Search of Incredible, S.Y. again achieved a key milestone with Zenbook Pro in 2018, transforming laptop user experiences with a secondary touchscreen.

S.Y. focuses on building sustainability into operations, products, and supply chains. He is leading strategic investments in new business models and promoting a startup work culture to keep ASUS centered on delivering incredible experiences for people everywhere. Beyond ASUS, he is making a mark on the entire Taiwanese technology industry, serving on the board of directors for AAEON and APAQ Technology Co. Ltd. and as chairman of uPI Semiconductor Corp.

A fitness enthusiast and engineer at heart, S.Y. enjoys cycling and working on car engines in his free time. He is constantly looking for a new challenge, and his achievements include cycling around Taiwan many times and once trekking into the Gobi Desert.

S.Y. holds a bachelor’s degree from National Taiwan University of Science and Technology, an Executive MBA from National Chengchi University in Taiwan, and a joint Executive MBA from National Taiwan/Fudan University.