Design You Can Feel 2025: ASUS Media Kit
The exhibition will explore materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and latest innovations, including the latest Zenbook lineup
- The exhibition explores ASUS Design Thinking, showcasing how innovation and craftsmanship create devices that let users truly experience design they can feel
- Debut of four exclusive Zenbook Ceraluminum™ Signature Editions, featuring nature-inspired designs
- A bespoke installation by Studio INI explores materiality and movement, creating an interactive sensory experience that uses AI to generate representations of visitor interactions
April 8-13, 2025 | Galleria Meravigli, Milan
Get ready to experience a sensory journey like no other. ASUS presents an immersive exhibition at Milan Design Week 2025, which explores materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and newest innovations.
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About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.
