IFA 2026 Media Kit
New ProArt P16, P14 and GR1X bring next-generation AI performance, agentic AI workflows, with hands-on experiences at the ASUS IFA Media Showroom
- Powered by NVIDIA RTX Spark: ASUS introduces ProArt P16 & P14 Laptops and GR1X Mini PC, the world’s first Windows PC built for personal agents
- Built for AI-powered creators and developers: RTX Spark enables up to 120B-parameter LLM, 90GB+ 3D scenes rendering, and 4K AI video generation.
- Revolutionary AI for agents and creativity: Exclusive ASUS apps. token-free local AI, and RTX-accelerated creative workflows across the CUDA ecosystem
- Expanding the ProArt ecosystem: Neo White and Nano Black ProArt laptops and ProArt mini PCs complement displays, motherboards, graphics cards, and peripherals
- Extending AI PCs: Zenbook 14 blends premium portability with intelligent AI, and ExpertBook Ultra delivers advanced AI and enterprise-grade security
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About ASUS
ASUS (2357.TW) is an innovative technology leader delivering the world’s most comprehensive AI solutions across Infrastructure, Physical AI, AI PC/Devices, and Engineering the AI Advantage. Guided by its “Ubiquitous AI. Incredible Possibilities” strategy, ASUS is bringing enterprise-to-edge AI to life. The ASUS portfolio also includes the ROG and ProArt sub-brands, which serve gamers and creators worldwide.
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