Here are some of the most iconic ASUS collaborations...so far

Creating a great product is just the first step on the road to success. Formulating an innovative marketing strategy that can effectively reach out to your target audience is also essential in today’s hyper-competitive market. A possible solution to this challenge is to identify collaboration opportunities with other brands that allow you to create synergies that can help take your marketing and branding to the next level.

ASUS has always been committed to providing incredible products and solutions that showcase our innovation and commitment to aesthetic perfection. This mindset also covers how we conduct our marketing collaborations. From street fashion to gaming and digital art, ASUS is constantly exploring new market opportunities and creating marketing collaborations that are incredibly exciting and memorable. 

Let’s take a look at some of our iconic collaborations!

1.    Street fashion meets high-tech
a.    Exclusive Vivobook S 15 OLED Collaboration with A BATHING APE® Streetwear Brand

The Vivobook S 15 OLED BAPE® Edition is a remarkable collaboration between ASUS Vivobook and the renowned streetwear fashion brand, A BATHING APE® (BAPE®). By pushing the boundaries of design, this collaboration makes a bold fashion statement with its sleek camo bundle that consists of an ultra-stylish laptop paired with unique accessories. This is the first-ever laptop bundle to feature an exclusive BAPE® camo pattern. By seamlessly merging fashion with technology, ASUS and BAPE® pay tribute to the enduring legacy of both brands and ensure that users are captivated by its touch of individuality and limited-edition charm. And this stylish release holds special significance as BAPE® celebrates its 30th anniversary this year.

2.    Asuka strikes!
a.    ASUS ROG Second Evangelion Collaboration 

Continuing our daring Evangelion project from 2022, ASUS ROG recently released its second collaboration centered around EVA-02 (Evangelion Unit-02) and its pilot Asuka from the long-celebrated Neon Genesis Evangelion anime series. This new collection delivers a fresh arsenal of premium PC gaming components and peripherals featuring the classic red and orange color schemes from Asuka and EVA-02, empowering PC DIY builders and anime fans to express their love for the iconic series through refined aesthetics. 

3.    Gamify your home
a.    ASUS ROG x IKEA Collaboration

Combining the best of two worlds, ASUS partnered up with IKEA to bring home furnishing solutions to the gaming community. With the goal of making the gaming experience accessible for everyone, an entire range of gaming furniture was developed by IKEA in collaboration with ASUS ROG. Featuring high-performance solutions that are both ergonomic and personalized, it is now easy for anyone to create their desired gaming setup. The products cover everything a gamer could possibly need, including gaming desks and chairs, a ring light, a mouse bungee, and much more. The gaming range is available at IKEA stores around the world.

4.    Mello out
a.    VivoBook 13 Slate OLED Limited Artist Edition with Steven Harrington 

At ASUS, we believe art enhances people’s ability to solve problems and opens their hearts and minds to new ideas. To make the ordinary things in life extraordinary, ASUS invited Californian psychedelic-pop artist Steven Harrington to help create a very special version of the Vivobook 13 Slate OLED. The limited artist edition is where technology and art converge. Alongside his iconic character, Mello, the art style features bright, positive colors and clear lines that appeal to audiences of all ages. The result of this collaboration is a standout laptop that is practical, eye-catching, and an undeniable fashion statement. 

5.    Who ordered the lobster?
a.    VivoBook 13 Slate OLED Limited Artist Edition with Philip Colbert

ASUS has also collaborated with another internationally famous artist, Phillip Colbert, to offer the Vivobook 13 Slate OLED Philip Colbert edition. This limited-edition bundle features a themed hardware with exclusive accessories and packaging that showcases the artist’s creativity and unique personality. Adorned with the famous red lobster and accompanied by the iconic egg motifs, this laptop stands out from the crowd with the characteristic aesthetics of Philip Colbert.

6.    Pushing the boundaries of style
a.    ASUS ROG and ACRONYM Limited-Edition Device

After first collaborating back in 2020, ASUS and ACRONYM, a leading technical apparel company, joined forces again to leverage their combined design expertise for an all-new project. The collaboration this time is centered around the ROG Flow Z13, which debuted in 2022 as the world’s most powerful gaming tablet. However, the tablet is transported to a whole new level with the help of ACRONYM’s design team. By incorporating functional elements from their existing bag designs, as well as a bold reimagining of what a tablet chassis should be, they built the ROG Flow Z13-ACRNM RMT02 to take versatility and portability to new heights. This truly unique device displays ACRONYM’s material-first design philosophy and avant-garde style alongside ROG’s innovation in redefining mobile computing. 

Stay tuned for even more great ASUS collaborations in the future!