35 years of incredible innovation at ASUS!
This April 1st, ASUS reaches a monumental milestone – 35 years since it took its first steps, laying the foundation for the incredibly innovative company we have become. From a humble beginning in 1989 with just four engineers to becoming a global force with over 16,000 employees, ASUS has become synonymous with cutting-edge technology and exceptional quality.
Our journey has been fueled by a relentless pursuit of excellence. We’ve fully embraced Design Thinking to venture beyond traditional boundaries and navigate the ever-changing technological landscape, making strategic choices that benefit both our users and ASUS.
To commemorate this anniversary, we are taking a trip down memory lane and revisiting some of the key moments that shaped ASUS into the company it is today. From the early days of crafting incredible motherboards and graphics cards to our current success in PCs, servers, AI, smart solutions, and more, the innovation never stops.
Related Reading: ASUS Empowers the Future with its Commitment to Continuous Innovation
Let’s take a look!
1992 – The beginning of an incredible partnership:
Our long-standing alliance with Intel began nearly three decades ago after we provided a swift solution to a motherboard problem they faced. Throughout the next several years, ASUS and Intel collaborated closely to develop motherboards specifically for the upcoming wave of CPUs. This friendship and partnership have continued to thrive ever since, with ASUS recently taking over Intel’s NUC product lines as we expand our AIoT solutions and deliver impactful edge computing globally.
2006 – The rise of ROG:
Back in 2006, the PC gaming market was rapidly evolving and a plethora of exciting games swept the scene. Recognizing the potential of the PC gaming market, ASUS established the Republic of Gamers (ROG) sub-brand. Dedicated to crafting the world’s best gaming gear, ROG has become the No.1 gaming brand for superior quality and high-performance products. Just last year, ROG took the gaming world by storm with the release of its first gaming handheld – the ROG Ally.
2007 – The Eee PC revolution:
In the late 2007, ASUS released its first Eee PC, a netbook computer with the advertising slogan of “Easy to learn, Easy to work, Easy to play”. The Eee PC’s combination of affordability, portability, and user-friendliness made it a game-changer, catching the attention of individuals worldwide and emerging as a global top-seller. The momentum and recognition from the global success of Eee PC launched ASUS to the forefront of the industry and solidified our reputation for creating innovative and accessible products.
2014 – Diversifying beyond PC components:
ASUS made a bold move in 2014 by expanding its product range beyond PC components. Entering the competitive smartphone industry, ASUS introduced the first generation Zenfone series. This move wasn’t just about broadening our horizons, it was about giving a fresh perspective on mobile experiences. Offering innovative features and premium design, the Zenfone continues to evolve, with the latest Zenfone 11 Ultra showcasing advancements in design, performance, and sustainability.
2016 – A step towards intelligent companionship:
ASUS took a leap into the exciting realm of robotics with Zenbo, a smart home robot designed for user-friendly interaction and seamless integration into family life. Over time, Zenbo has been improved with AI capabilities, extending its use cases to education, healthcare, and more. With the release of Zenbo Junior II, ASUS empowers developers, system integrators, and business partners with the ability to create and deploy robotic solutions for diverse business applications, fostering innovative and engaging customer interactions.
2021 – Accelerating the path to a greener future:
ASUS has long recognized the importance of environmental responsibility and is dedicated to fast-tracking the journey towards a more incredible, sustainable future. Our commitment, however, goes beyond just creating eco-friendly products – it’s ingrained in every aspect of our business operations. By participating in the Renewable Energy 100 (RE100) initiative, we are working towards utilizing 100% renewable energy across our global operations by 2035. Currently, 50% of our overseas locations use renewable energy, and our global operations have already achieved RE15.
2023 – Unlocking the power of AI:
As technology evolves at an unprecedented pace, AI emerges as a critical driver for enhanced user experiences, optimized operations and accelerated innovation. Recognizing this transformative potential, ASUS subsidiary Taiwan Web Service Corporation (TWSC) released the Formosa Foundation Model (FFM), the world’s first large language model with advanced capabilities in traditional Chinese. The FFM series, which has been trained on data from 46 human languages and 13 programming languages, comes in multiple versions and allows for fine-tuning and customization, empowering businesses to deploy generative AI solutions.
Internationally validated, future focused
We know that the events above are incredible, but its still nice to see the world take notice as well. In fact, our dedication to excellence over the years has been repeatedly acknowledged through numerous accolades. In 2023, ASUS was named one of Fortune’s World’s Most Admired Companies for the ninth year and topped Interbrand’s Best Taiwan Global Brands list for the tenth time. We were also included in TIME’s 2023 List of the World’s Best Companies. This recognition, along with a range of product awards – we win more than 11 a day – have further grown our brand value and brought well-deserved recognition to our ASUS team.
This 35th anniversary is about more than just nostalgia; it’s a testament to ASUS’s unwavering commitment to innovation. As we celebrate the past, we remain focused on the future, with significant investments in AI research and development. We believe that AI will be a major driver of ASUS’s growth and success in the years to come and we are excited to create even more incredible experiences for our users as we embark on our 36th year.
