ASUS Receives Top Honors at the Prestigious Good Design Awards 2013

Taipei, Taiwan (30 October, 2013) — ASUS products earned 10 awards for excellence in design and engineering at the Good Design Awards 2013 held in Tokyo, Japan, emphasizing ASUS’s continued commitment to its “In Search of the Incredible” brand promise.  

The ASUS Zenbook received special recognition, selected by the panel of 66 industry experts for inclusion in the Good Design Best 100 list. The Zenbook scored highest in the categories of Humanity, Honesty, Innovation, Aesthetics, and Ethics.

The finely-crafted ASUS Zenbook houses a powerful Intel® Core™ processor, fast SSD storage and a capacitive multi-touch display with up to WQHD resolution in an ultra-light aluminum case that tapers to a mere 3mm. The Zenbook delivers a luxurious feel, courtesy of a unique ‘spun metal’ finish that is a result of a meticulous 32-step manufacturing process. The latest iteration, UX301/302, takes things further with a sleek layer of tough Corning® Gorilla® Glass 3.

Other award-winning ASUS products include the N Series Notebook, Transformer Book Trio, ROG Maximus VI Formula Z87 ATX gaming motherboard, the TUF Series Sabertooth Z87 ATX motherboard, the Gryphon Z87 micro-ATX  motherboard, the ASUS Transformer AiO; VivoMouse and VivoPC, and VariDrive.

The Good Design Awards, organized by the Japan Institute of Design Promotion (JDP), is now in its 56th year and this year it received 3,400 entries from around the world. It is one of the four major design awards recognized by the International Design Alliance.

 

2013 Good Design Award-winning products

Notebooks

The N Series notebook features an elegant design made out of light and durable aluminum, with an intricate ripple-like speaker mesh. This multimedia powerhouse features SonicMaster Premium-enhanced audio and quad-speaker arrays that deliver rich surround sound, wide-view angle Full HD displays, 4th generation Intel Core processors and NVIDIA GeForce gaming-grade graphics hardware.

The ASUS Transformer Book Trio is a laptop, tablet and a desktop PC in one ultraportable device. With the ability to switch between Windows 8 and Android at the press of a button, Transformer Book Trio offers unmatched three-in-one flexibility for users who want the best of all mobile worlds for work or play. It is powered by an Intel Core processor in Windows 8 laptop mode, but the detachable 11.6-inch display also features its own Intel Atom processor. The PC Station dock can also be used as a Windows 8 desktop PC with an external monitor.

 

Motherboards

Ready for the latest 4th generation Intel Core processors, the Intel Z87-based ROG Maximus VI Formula gaming motherboard features CrossChill hybrid cooling technology for up to 23°C lower temperatures in the MOSFET area. In addition, it has 120dB signal-to-noise ratio SupremeFX Formula audio, heat-dissipating ROG Armor and mPCIe Combo II with 802.11ac Wi-Fi and Bluetooth 4.0.

ASUS TUF Series Sabertooth Z87 ATX and Gryphon Z87 micro-ATX motherboards use exclusive thermal designs to enhance cooling, stability, and reliability. These motherboards have passed military component and server-grade system operation tests and come with features that include TUF Fortifier, Thermal Armor and Dust Defender.

 

Home PCs and accessories

ASUS Transformer AiO is the world’s first All-in-One PC with a detachable display that doubles as a standalone tablet. It provides the productivity and entertainment capabilities of both these devices with switchable dual OS comprising of Windows 8 and Android. The 18.4-inch Full HD IPS display delivers brilliant images with 178-degree wide viewing angles for easy viewing with friends and family. It weighs just 2.4kg, has an internal battery, and is designed to be easily carried and used around the house. ASUS SonicMaster audio technology ensures an immersive listening experience with music, movies and everything in between.

The VivoMouse is the world’s first mouse that also acts as a touchpad and wireless remote for PCs, offering customers greater choice of input method. The VivoPC delivers high-quality sound with exclusive SonicMaster audio and accelerated connectivity thanks to new generation 802.11ac Wi-Fi. The modestly-sized VivoPC uses an eye-catching spun-metal finish.

The eye-catching VariDrive marries an upright slot-loading DVD reader/writer with an expansion dock that provides USB 3.0, HDMI, VGA and Ethernet ports.
 

NOTES TO EDITORS

30-word summary

ASUS won 10 awards at the Good Design Awards 2013 held in Tokyo, Japan, with the ASUS Zenbook impressing the judges and making the Good Design Best 100 list as well.

 

60-word summary

ASUS won 10 awards at the Good Design Awards 2013 held in Tokyo, Japan. The ASUS Zenbook made the Good Design Best 100 list, while other award winners include the N Series Notebook, Transformer Book Trio, Z87-based ROG Maximus VI Formula Z87 gaming motherboard, the TUF Series Sabertooth Z87 motherboard, the Gryphon Z87 motherboard, the ASUS Transformer AiO; VivoMouse and VivoPC, and VariDrive.

 

100-word summary

ASUS won 10 awards for excellence in design and engineering at the Good Design Awards 2013 held in Tokyo, Japan. The ASUS Zenbook made the Good Design Best 100 list, a recognition reserved for entries that best impress the panel of 66 industry experts. Other award-winning ASUS products include the N Series Notebook, Transformer Book Trio, Z87-based ROG Maximus VI Formula Z87 gaming motherboard, the TUF Series ATX Sabertooth Z87 motherboard, the micro-ATX Gryphon Z87 motherboard, the ASUS Transformer AiO; VivoMouse and VivoPC, and VariDrive. The Good Design Awards is organized by the Japan Institute of Design Promotion (JDP) and is now in its 56th year.

 

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ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.