ASUS Debuts Action-Packed Continuation of Intel Partnership

Taipei, Taiwan (18th November, 2013) – ASUS and Intel® have kicked off the “In Search of Incredible” campaign by launching the “Transformation Day” video commercial. The video illustrates how ASUS Transformer Book Trio transforms one man’s ordinary day into an extraordinary adventure while demonstrating how the versatile laptop can transition seamlessly between work and play.  ASUS and Intel are turning the incredible into the practical, revolutionizing people’s lives by transforming mobile computing.

ASUS demonstrates the brand promise of “In Search of Incredible” by perfecting the balance between technology and humanity, transforming the way users interact with their devices and seamlessly weaving technology into the fabric of our daily lives. This latest installment of the campaign highlights ASUS Transformer Book series and its ability to change consumers’ expectations of technology.   

ASUS Marketing Director Jeff Yang heralded the partnership.  “After two successful years, our ‘In Search of Incredible’ campaign is engaging consumers in even more incredible experiences. Our ability to continue to raise the bar is made possible through ASUS and Intel’s leading technology and our customer centric approach. We are excited to deliver another leading global campaign in 2013.” 

The ASUS Transformer Book Trio, Transformer Book T100, and Transformer Book T300 are the latest innovations in the wide range of computing devices from ASUS designed to transform consumers’ expectations. These products feature a two-part dockable design that combines the productivity features of a notebook with the portability of a tablet, providing the mobile generation with the flexibility to seamlessly switch between the two in an instant. ASUS Transformer Book Trio goes further still, with a keyboard dock that packs its own processor and can also be used as a self-contained desktop PC, allowing its display to be detached for use as an Android tablet when connected to an external monitor.

 

“In Search of Incredible” Campaign History

Since 2011, ASUS and Intel have partnered on a global campaign to promote ASUS product lines through its brand spirit of “In Search of Incredible”.  The first wave of the campaign promoted the ASUS Zenbook and N Series and invited singers Jay Chou and Jason Mraz as brand ambassadors.  The second installment promoted the ASUS TAICHI and saw the creation of an incredible documentary that filmed world-class tight-rope performers.  This year, ASUS and Intel celebrate the third wave of the ‘In Search of Incredible’ campaign with the ‘Transformation Day’ global television commercial and online video, showcasing an engaging and incredible mobile lifestyle.

 

The “In Search of Incredible” Campaign’s website and “Transformation Day” commercial can be viewed at http://www.asus.com/in-search-of-incredible

 

ASUS Transformer Book Trio — laptop, tablet and desktop PC in one sleek design

ASUS Transformer Book Trio is a new breed of ultraportable that can be used by one person as a laptop, or by two people at once as a separate tablet and desktop PC when connected to an external monitor. ASUS Transformer Book Trio is powered by a 4th-generation Intel Core™ processor in Windows 8 laptop mode, but the 11.6-inch display detaches from the ‘PC Station’ keyboard dock for use as an Android tablet with its own Intel AtomTM processor. The dock can then also be used as an independent Windows 8 desktop PC.

 

ASUS Transformer Book T100 and T300— high-mobility notebook and tablet combined

ASUS Transformer Book T100 is a 10.1-inch ultraportable with an Intel Atom™ ‘Bay Trail’ quad-core processor and detachable HD display than can be used as a standalone Windows 8.1 tablet. Featuring a sleek design and durable finish, Transformer Book T100, at just 1.07kg, is not only one of the lightest ultraportables currently available, but also one of the lightest 10-inch tablets around, at 550g.

ASUS Transformer Book T100 features the new Intel AtomTM Bay Trail-T Z3740 quad-core processor for smooth multi-tasking performance and incredible energy efficiency that can last up to 11 hours on battery power. The lightweight keyboard dock features precision-engineered keys designed for comfortable extended use, a multi-touch touchpad with full Windows 8.1 gesture support and USB 3.0. Just 10.5mm thin, ASUS Transformer Book T100 features a brilliant HD 10.1-inch tablet IPS multi-touch display with wide 178-degree viewing angles and razor-sharp images. ASUS Transformer Book T100 is also pre-installed with Microsoft Office Home & Student 2013 with full versions of Word, Excel, PowerPoint and OneNote, the perfect productivity solution for both school and work.

The new ASUS Transformer Book T300 is a larger version of the T100, with a detachable 13.3-inch Full HD IPS multi-touch display that acts as a standalone Windows 8 tablet. Powered by a 4th-generation Intel Core processor for seamless multi-tasking performance, ASUS Transformer Book T300 has up to eight hours battery life and features a sleek metallic design with a durable soft-touch finish.

 

NOTES TO EDITORS

30-word summary

ASUS and Intel® have kicked off the “In Search of Incredible” campaign with the launch of the “Transformation Day” video commercial, illustrating how ASUS and Intel are revolutionizing people’s lives by transforming mobile computing.

 

60-word summary

ASUS and Intel® have kicked off the “In Search of Incredible” campaign by launching the “Transformation Day” video commercial. The video illustrates how ASUS Transformer Book Trio transforms one man’s ordinary day into an extraordinary adventure while demonstrating how the versatile laptop can transition seamlessly between work and play.  ASUS and Intel are turning the incredible into the practical, revolutionizing people’s lives by transforming mobile computing.

 

100-word summary

ASUS and Intel® have kicked off the “In Search of Incredible” campaign by launching the “Transformation Day” video commercial. The video illustrates how ASUS Transformer Book Trio transforms one man’s ordinary day into an extraordinary adventure while demonstrating how the versatile laptop can transition seamlessly between work and play.  ASUS and Intel are turning the incredible into the practical, revolutionizing people’s lives by transforming mobile computing. This is the third wave of the “In Search of Incredible” campaign, and uses global television commercials and online video to showcase an engaging and incredible mobile lifestyle.

 

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ABOUT ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.