Experience 2Morrow: ASUS Announces the Availability of ZenFone 2 in Southeast Asia

April 21, 2015

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Press Release

Jakarta, Indonesia (21st April, 2015) — ASUS CEO Jerry Shen today announced the availability of ZenFone 2 in Southeast Asia at the Experience 2Morrow press event in Jakarta, Indonesia. The event began with a riveting opening show featuring dancers performing alongside interactive animations on a large, projection-mapped display, followed by the introduction of Zenny, the whimsical new ZenFone mascot.

The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in Indonesia and all of Southeast Asia, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers. "We are very excited to bring ZenFone 2 to consumers in Southeast Asia," said Mr. Shen. "ASUS believes that the best technology should be used by a mass audience, and we have drawn on our considerable engineering expertise to create this empowering luxury for everyone to enjoy."

Intel President and General Manager in the Asia-Pacific and Japan region, Robby Swinnen joined Mr. Shen onstage in celebration of the long-term partnership between the two companies. “Intel is showing velocity across the full spectrum of mobility, and being chosen by ASUS for ZenFone is strong evidence of our progress”, said Mr. Swinnen. “We are proud that our long standing partnership with ASUS is delivering innovation again. With the ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel Atom processor with Intel’s LTE-Advanced Intel XMM 7260 solution.”

Also making an appearance at the event was renowned digital artist and Instagram sensation, Robert Jahns, who spoke about his experience using the ZenFone 2 PixelMaster camera and shared some of the incredible images he captured with it. Mr. Jahns also endorsed See What Others Can't See, a global photography campaign designed to showcase the advantages of the ZenFone 2 PixelMaster camera technology.

See What Others Can’t See — ASUS ZenFone 2

ZenFone 2 is the new flagship smartphone in the hugely-successful ZenFone family, featuring an all-new design, 13MP PixelMaster camera, and uncompromising performance delivered by a 64-bit Intel Atom™ Z3580 processor with up to 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. Building on the success of ZenFone and leveraging a quarter-century of engineering accomplishments, the highly-anticipated ZenFone 2 provides a wealth of exciting new features and a refined ASUS ZenUI experience to deliver a new level of empowering luxury for everyone.

ZenFone 2 has a gorgeous, all-new design that employs iconic Zen design elements, such as a sleek, brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a graceful curved case that tapers to an incredibly-thin 3.9mm at the edges. The exclusive Ergonomic Arc design provides a comfortable, secure grip, and features an intuitively-placed volume-control key on the rear of the phone within easy reach of the user's index finger. The 5.5-inch Full HD IPS+ screen has a large 72% screen-to-body ratio that provides a maximized viewing experience, while reducing ZenFone 2’s overall size.

ZenFone 2’s 13MP PixelMaster camera with its f/2.0 wide-aperture lens lets users quickly and easily capture beautiful, high-resolution photos with zero shutter-lag. Camera features, including Low Light mode, Backlight (Super HDR) mode, and Super Resolution mode, ensure incredible photos even in dimly lit situations.

ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day, and it also features BoostMaster[1] fast-charge technology for dramatically-reduced recharge times.

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS Global Facebook: http://www.facebook.com/ASUS

ASUS Global Twitter: http://www.twitter.com/ASUS

[1] The 18W BoostMaster adapter is included with the 2.3GHz/4GB ZenFone 2 model only.

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

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