ASUS Announces Thincredible Virtual Launch Event Featuring World First Announcements and an Exclusive Collaboration

ASUS will unveil its latest laptop lineup with ultrathin, ultralight, and superior performance OLED models that keep sustainability in mind

March 29, 2023

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Press Release

Ultrathin and ultralight: High performance packed into a compact design to be announced with a world premiere
Sustainable at heart: Recyclable materials and the highest environmental standards ensure minimum impact on the environment
A thrilling collaboration: Unveiling of an upcoming collaboration between ASUS and a famous streetwear brand for incredible new designs that will WOW THE WORLD

TAIPEI, Taiwan, March 29, 2023 — ASUS today announced that its Thincredible virtual launch event will take place on April 21, 2023 at 00:00 a.m. CST (April 20, 2023 at 09:00 a.m. PDT). The online-only event will introduce the latest premium, thin and light Zenbook and Vivobook models with stunning OLED displays. These powerful and stylish lineups come with never before seen compactness and incorporate recyclable materials that make them incredibly sustainable.

During the event, ASUS will exhibit its newest ultrathin and ultralight Zenbook and Vivobook models that are packed with high performance and brilliant OLED displays, embodying the ASUS commitment to pursue incredible innovations that create a joyful, smart life for everyone. Additionally, the event will include the world premiere of a Zenbook model that will further empower users with its unbelievable practicality and mobility.

ASUS laptops are built using recyclable materials and meet the highest environmental standards, ensuring incredibly sustainable devices. In 2023, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR^® 8.0 standards.

To round off the event, ASUS will unveil an exciting collaboration with a world-famous streetwear brand that is sure to WOW THE WORLD. The unique laptops will showcase exclusive designs and accessories that celebrate self-expression and fashion, for a one-of-a-kind experience.

Join the Thincredible event online to see the latest incredible ASUS products at: https://asus.click/thincredible_pr

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

https://asus.com