ASUS Tops Interbrand's List of Best Taiwan Global Brands for the 11th Time
Prestigious award marks 11 years of recognition for the brand
- ASUS named as Interbrand’s Best Taiwan Global Brand for 2024
- ASUS brand value was US$2.274 billion in 2024
- The recognition adds to a long list of accolades in 2024, including highly acclaimed company awards and 95 design awards
TAIPEI, Taiwan, December 10, 2024 — ASUS today announced that it has been named by Interbrand as Best Taiwan Global Brand for 2024. This is the eleventh year that ASUS has been recognized as the most valuable global brand in Taiwan. Brand value for ASUS in 2024 was US$2.274 billion.
"It is an honor to once again be recognized as Taiwan's most valuable global brand,” said ASUS Co-CEO S.Y. Hsu. "Under our comprehensive AI strategy, ASUS is driving brand value growth through incredible technological innovations. Looking ahead, we will continue investing in AI R&D to enhance the lives of people around the world."
Ubiquitous AI. Incredible Possibilities
ASUS is committed to becoming a comprehensive AI company, guided by its Ubiquitous AI. Incredible Possibilities strategy. This vision encompasses solutions ranging from public cloud to private cloud, and from general intelligence to personal intelligence, seamlessly integrating cloud and edge collaboration. The adoption of AI has enhanced the market competitiveness of ASUS in personal computers and gaming, while its exceptional R&D capabilities have rapidly solidified its position in the server market, driving significant revenue growth. Additionally, the strong collaborations ASUS has with international partners address diverse market needs in fields such as smart healthcare, smart cities, smart retail, and smart manufacturing – showcasing the multifaceted value of the brand.
The Interbrand recognition is the latest addition to a long list of global accolades that ASUS has received in 2024. Other awards include:
- Fortune World’s Most Admired Company (ninth year)
- Forbes World’s Best Employer (sixth year)
- Newsweek World's Most Trustworthy Companies
- 37 iF Product Design Awards
- 35 Red Dot Design Awards
- 23 Good Design Awards
Best Taiwan Global Brands Survey
The Best Taiwan Global Brands survey is organized by the Industrial Development Administration, Taiwan Ministry of Economic Affairs. Interbrand, the world’s leading brand consultancy, is commissioned to conduct the survey, evaluating and ranking brands based on brand awareness, customer loyalty, financial performance, and management strategies.
