ASUS Announces ExpertBook BM1

Lightweight 1.4kg design, 180° lay-flat hinge, AI capabilities, enterprise-grade security and extensive connectivity, all tailored for business needs 

• Seamless efficiency: Powered by an AMD^® Ryzen^™ 7 processor with AMD Radeon^™ graphics
•   AI-enhanced productivity: AI noise-canceling technology, watermark and Copilot in Windows
•   Brand-new design and hassle-free maintenance: Sturdy, lightweight build, comprehensive connectivity, up to Wi-Fi 6E, and simple maintenance
•    Enterprise-grade security and privacy: Robust security features, including biometric login, webcam shield and TPM technology

TAIPEI, Taiwan, September 12, 2024 — ASUS today announced ExpertBook BM1, a durable, reliable and versatile laptop designed to meet the demands of the dynamic world of modern business and work.

ExpertBook BM1 boasts a robust feature set, including an AMD^® Ryzen^™ 7 processor with AMD Radeon^™ graphics, up to 64GB of memory[i] and generous storage options ― all encased in a lightweight 1.4kg design.[ii] Its vibrant display with a tall 16:9 aspect ratio enhances the visual experience. Designed for seamless connectivity, it supports up to Wi-Fi 6E and offers a comprehensive range of I/O ports. Additionally, ExpertBook BM1 is built to military-grade durability[iii] standards and incorporates an eco-conscious design, reflecting the ASUS commitment to sustainability and accountability.

Seamless efficiency

ExpertBook BM1 is designed to elevate business performance, offering the speed and responsiveness required to meet today’s challenges, enabling effortless multitasking, advanced data management, and optimized workflows. Equipped with up to an AMD Ryzen 7 processor with AMD Radeon graphics, it provides the powerful performance necessary to accomplish any task.

With up to 64GB of memory and generous storage capacity, this business laptop is prepared for even the most demanding workloads, ensuring quick access to critical information. ExpertBook BM1 also prioritizes connectivity with support for Wi-Fi 6E and a wide range of I/O ports. Additionally, its military-grade durability ensures it can handle various tasks seamlessly, making ExpertBook BM1 an ideal choice for modern professionals.

AI-enhanced productivity

ASUS ExpertBook BM1 is equipped with AI features, including AI noise-canceling technology and Copilot in Windows[iv], plus a Screen Watermark feature to protect data privacy on screen and a Webcam Watermark feature to display business card details — such as the participant’s name, position, company and contact information, replete with a QR code. This allows attendees to become quickly acquainted, leaving a strong impression and facilitating smoother communication. Moreover, the Screen Watermark function safeguards data from the moment the screen is shared. It helps protect confidential information, which is particularly important when sharing prototypes with business partners. With screen watermarking, even if someone takes a screenshot, the visible patterns indicate that the images are not their own ― deterring potential misuse.

Copilot in Windows with commercial data protection enhances productivity with seamless AI support. ExpertBook BM1 further improves remote work with AI-powered noise cancelation for clear calls, ensuring uninterrupted communications.

Brand-new design and hassle-free maintenance

ASUS ExpertBook BM1 boasts a sophisticated, architecture-inspired design with a new chassis. Showcasing a 180° lay-flat hinge, it features an elegant gentle grey color and is finished with a Milanese mesh texture. Plus, if has a sustainable design incorporating over 25% post-consumer recycled (PCR) materials. ExpertBook BM1 also features an enhanced cooling system that ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended use.

ExpertBook BM1 is designed for easy repairability and features an exceptionally user-friendly battery assembly, which can be easily disassembled and reassembled using just four screws for the base cover. It also supports multiple battery specifications[i] ― offering flexibility for businesses to customize ExpertBook BM1 as best fits their need. Furthermore, it features a zero-screw quick-battery-disassembly design, ensuring effortless battery replacement. Additionally, the memory and SSD are easily replaceable, if or when the time comes for an upgrade.

ExpertBook BM1 is crafted to provide an exceptional user experience. Its I/O ports are strategically placed to ensure an uncluttered workspace, allowing free movement of the mouse without interference from cords. The right side of the device is kept clear to facilitate smooth mouse usage. The keyboard is meticulously designed for an unmatched input experience, featuring 1.35mm key travel that reduces the effort required for typing, thus enhancing efficiency. Additionally, the optional ASUS NumberPad enhances data-entry efficiency.

This laptop boasts 14-inch or 15.6-inch display options, each with an 87% screen-to-body ratio. The 16:9 panels also feature a three-sided NanoEdge design for immersive and productive work experiences. These bright, clear displays include TÜV Rheinland eye protection technology and an anti-glare coating that minimizes reflections, ensuring vibrant visuals even in bright environments and reducing eye strain during extended use.

ExpertBook BM1 also delivers exceptional audio quality, thanks to Dirac audio technology. Additionally, its dual-array microphones effectively capture voice, ensuring clear and high-quality sound for daily communications. Whether presenting or listening during a conference call, top-notch audio is guaranteed.

Enterprise-grade security and privacy

ASUS ExpertBook BM1 is equipped with advanced technology to ensure robust data security and privacy protection. Engineered with commercial-grade NIST SP 800-155-compliant BIOS and Windows 11 Secured-core PC technologies, it offers extra security to safeguard critical data ― from software, firmware to hardware. It features a physical webcam shield for instant privacy and an optional fingerprint sensor[ii] for secure biometric login, enhancing identity verification and preventing unauthorized access. Additionally, it includes optional McAfee Smart AI^™ threat detection for identifying and mitigating cybersecurity threats and other known and unknown risks. TPM 2.0 security is also on offer to securely store authentication information, protecting important data and transactions.

ExpertBook BM1 is the latest addition to the ASUS ecosystem of products and services for business. ASUS provides scalable, customized solutions for business of all sizes. Comprehensive lifecycle services include seamless device deployment and management, advanced security, all-around IT support, and simplified device retirements, empowering your IT team to enjoy enhanced productivity and efficiency.

Specifications[i]

ASUS ExpertBook BM1403CDA