Reimagine Work with AI: ASUS ExpertBook P Series Launches at IFA 2024

BERLIN, Germany, September 4, 2024 — ASUS today announced the ExpertBook P series, a new standard in professional computing tailored for today’s ambitious entrepreneurs, prosumers and home-office workers. This series combines flexibility, performance and security to meet the evolving demands of modern professionals. 

At this year’s IFA, ASUS introduces three distinct models tailored to suit a range of professional environments. Leading the lineup is ExpertBook P5 (P5405), the first next-era ASUS AI PC for work, and the flagship model crafted for top-tier executives and business owners seeking the best experience in productivity and mobility. With its 14-inch 2.5K screen, next-generation AI capabilities powered by the Intel® Core™ Ultra processor (Series 2) with up to 47 NPU TOPS, and a full-metal design, ExpertBook P5 offers unparalleled performance and style for those who demand the best. 

For those valuing cost-effective performance, ExpertBook P3 (P3405/P3605) is the ideal choice. Available with either 14-inch or 16-inch displays, this model combines high performance with ASUS AI enhancements, making it perfect for information workers who need reliable technology during regular office hours. Its thin, light, full-metal design ensures that both mobility and durability are not compromised. 

Completing the series, ExpertBook P1 (P1403/P1503) is designed for administrators and budget-conscious professionals who require essential computing services without compromise. Available in 14-inch or 15-inch FHD options, ExpertBook P1 blends effective performance with everyday functionality, housed in a practical, plastic design that delivers where it counts. 

ASUS continues to redefine how professionals interact with their technology, delivering solutions that are not only about meeting user needs, but also anticipating them. Whether for high-powered business travels, day-to-day office work, or essential daily tasks, the ExpertBook P series stands ready to enhance productivity, streamline workflows, and secure professional pursuits across all levels of business. 

“The modern working professional needs a high-performing, power-efficient AI PC with robust security features so they’re equipped to handle any business needs seamlessly. The ExpertBook P Series, powered by all-new Intel Core Ultra processors, was engineered with peak productivity, reliability, and security in mind and with the advanced AI capabilities working professionals need to get their job done, now and in the future. We’re excited to have partnered with ASUS again to deliver cutting-edge AI PCs that support professionals at home, in the office, or anywhere they work,” said Michelle Johnston Holthaus, Intel executive vice president and general manager, Client Computing Group. 

ExpertBook P series elevates business productivity with advanced AI integration 

The integration of ASUS AI ExpertMeet and ExpertPanel across the ExpertBook P series enriches every facet of professional computing, setting new benchmarks for productivity and operational efficiency. AI ExpertMeet transforms the dynamics of virtual meetings, making them more efficient and effective through cutting-edge AI tools. With AI translation, participants can communicate seamlessly across language barriers, ensuring that no critical information is lost in translation. Assisted meeting summaries capture key points and action items, significantly reducing the time professionals spend on meeting follow-ups and allowing them to focus on strategic tasks. 

Similarly, ExpertPanel serves as a command center for the computing environment, automating system adjustments to optimize performance based on current usage patterns. This not only enhances the overall user experience but also ensures that the device is running at peak efficiency, saving time and energy. The AI-driven adjustments include energy management optimizations that extend battery life during critical tasks and ensure that system resources are allocated in the most effective manner. 

Designed for top-tier professionals, ExpertBook P5 integrates the powerful Intel Core Ultra processor (Series 2), setting a new standard for business computing by enhancing productivity with state-of-the-art AI capabilities. The performance of ExpertBook P5 is optimized for the most demanding AI tasks, providing a robust foundation for high-performance multitasking. This combination of cutting-edge technology is backed by robust performance benchmarks, including up to 40%-lower SoC power compared to the prior generation, demonstrating enhanced performance efficiency. 

By integrating these sophisticated AI tools, the ExpertBook P series not only enhances the capability of professionals to perform their roles but also simplifies the complexities of their workflows. Each presentation and virtual meeting delivered through the P Series is enhanced with exceptional audio-visual clarity, making remote communications as impactful as face-to-face interactions. The combination of these AI enhancements in the ExpertBook P series empowers users to achieve more, demonstrating the ASUS commitment to pushing the boundaries of what professional computing can accomplish. 

Uncompromised security at every level to ensure end-to-end protection 

In the current digital era, where cybersecurity threats are increasingly sophisticated, ASUS has meticulously engineered the ExpertBook P series to offer unparalleled, multilayered security right down to the BIOS level. This comprehensive approach ensures every component and interaction within the system is safeguarded against diverse threats, setting new benchmarks for business computing security. 

The security architecture of the ExpertBook P series is robust, enveloping every aspect of the device's operation. The ExpertBook P series integrates robust BIOS-level protections, which are crucial for defending against low-level attacks aimed at a computer’s firmware. Features such as Secure Boot and Trusted Platform Module (TPM) shield the system against unauthorized firmware and software interventions, offering a vital security layer from the moment the device is powered on. These BIOS protections are compliant with NIST SP800-155, meeting its stringent guidelines for firmware security and the mitigation of firmware vulnerabilities. 

Additionally, ASUS has partnered with McAfee to provide an exclusive one-year premium subscription to McAfee+ across the entire ExpertBook P series, enhancing security for all models. For ExpertBook P5, this partnership includes the integration of innovative AI-powered deepfake detection technology, available exclusively on this model. Harnessing the power of the Intel Core Ultra processor (Series 2) NPU allows McAfee’s proprietary AI models to analyze and detect deepfakes locally, eliminating the need to send sensitive user data to the cloud. This combination of enhanced performance and the privacy advantages of on-device processing and improved battery life deliver significant consumer benefits.  

“Our partnership with ASUS exemplifies McAfee’s commitment to cultivating a technology ecosystem where AI is used for good, to keep people safe from harmful AI-generated content and help them better understand their online world,” said Steve Grobman, Chief Technology Officer at McAfee. “In an increasingly AI-driven world, where seeing and hearing might not always mean believing, bringing McAfee’s Deepfake Detector to the AI-enhanced ASUS ExpertBook P5 series equips consumers with a crucial tool for gaining clarity about the content they see online. By harnessing the Intel Core Ultra processor’s NPU, we can deliver this technology with exceptional speed and privacy and ensure that all analysis happens on the device.” 

McAfee+ Premium Individual Unlimited will be pre-installed on the ExpertBook P series and free for one year, globally, beginning in September 2024. McAfee’s Deepfake Detector will be available free of charge for one year on ExpertBook P5 in the US, UK, and Australia, beginning in September 2024.  

These comprehensive security measures ensure that professionals using ExpertBook P series can operate with confidence, knowing their data is protected across multiple levels. By integrating sophisticated security measures and advanced AI tools, ASUS is not just enhancing the security of its devices but is also paving the way for a safer, more reliable digital work environment. ExpertBook P series is thus an essential tool for any professional prioritizing data security in the high-stakes global setting. 

Enhanced productivity and uninterrupted operations with ASUS Business Support 

ASUS is proud to underscore ASUS Business Support as a cornerstone of our commitment to providing unparalleled support and reliability. This extensive support network is integral not just as a feature but as a fundamental pillar that enhances every ExpertBook P series laptop's value, ensuring that professionals can depend on ASUS for more than just advanced technology. 

Understanding the critical needs of today’s businesses, ASUS has designed the Business Support system to go beyond traditional expectations. It’s not merely a warranty – it's a comprehensive service package that includes on-site repairs, dedicated technical assistance, and 24/7 customer support. This robust support framework ensures that every ExpertBook user experiences minimal downtime and receives personalized solutions to their technical issues, which is essential for maintaining continuous business operations. 

By ensuring that ExpertBook P series is backed by comprehensive business support, ASUS both addresses the immediate needs of its customers and commits to their long-term success. This dedication is evident in the availability of extended warranties, the breadth of service options available, and the strategic placement of service centers designed to meet the needs of ASUS users globally. The sophisticated technology of the P series, combined with the robust support offered by ASUS Business Support, provides professionals around the world with the tools and confidence to achieve more, demonstrating that ASUS is a partner in their success. 

Transcendental design and durability, combining elegance with resilience 

ASUS introduces the ExpertBook P series with a design philosophy that transcends the conventional boundaries between style and substance. The transcendental design encapsulates a harmonious blend of aesthetics and functionality, delivering devices that are as robust as they are refined. This approach ensures that professionals can rely on their devices for high performance without sacrificing portability and style. 

The ExpertBook P series is crafted to cater to the dynamic demands of professional life. Each device boasts a sleek, durable, and portable design that does not compromise performance. This is pivotal for professionals who require devices that are reliable and easy to carry across various workplace environments. The lightweight nature of these laptops — starting at just 1.29 kg — makes them an ideal choice for professionals who need to move frequently between locations, providing effortless portability without the burden of excess weight. The ExpertBook P series offers an up to high-refresh-rate display of 144 Hz, ensuring smoother visuals and enhanced responsiveness. This superior display technology not only improves eye comfort by minimizing flicker and reducing eye strain but also enhances the overall viewing experience, making it ideal for professionals who engage in extensive visual tasks. 

The ergonomic design of the ExpertBook P series features enhancements like larger keycaps for comfortable typing and 1.5mm key travel, ensuring tactile responsiveness suited for all-day work. The inclusion of an extra-large touchpad facilitates smoother cursor movements and gesture controls, enhancing productivity. The series also introduces the ExpertCool thermal structure, which uses a rear vent design ensuring zero thermal backflow, optimizing performance for long-term use whether the lid is open or closed. Relocated I/O ports on the left side free up space on the right, catering specifically to right-handed users and improving overall desk ergonomics. 

The durability of the ExpertBook P series is assured through rigorous military-grade durability tests. Each model is subjected to US MIL-STD-810H testing, which includes exposure to extreme environmental conditions as well as drops, shocks, and vibrations, ensuring the laptops can withstand the rigors of daily professional use. 

ExpertBook P5 exemplifies the ASUS dedication to environmental stewardship by integrating eco-friendly practices prominently. Utilizing industrial recycled aluminum alloy and post-consumer recycled (PCR) steel, ExpertBook P5 not only reduces environmental impact but also pioneers the use of recycled magnets in ASUS commercial laptops, enhancing metal circularity. The model achieves a significant 25% increase in circularity over previous ExpertBook models, leveraging Circular Transition Indicators (CTI) to assess and improve sustainability. This effort is a key part of the comprehensive ASUS strategy aimed at minimizing resource waste, incorporating recycled materials, and adopting modular designs to enhance the sustainability of the product lifecycle. 

As ASUS continues to innovate within the ExpertBook P series, we are excited to tease the upcoming expansion with new form factors, including desktops and all-in-one PCs, set to launch in 2025. These future developments promise to further enhance the versatility and appeal of the ExpertBook P series.