ASUS Earns 23 Honors at Good Design Awards 2024, Including Gold Award for Zenbook DUO (2024)

ASUS leads the ICT Equipment category and is the most-awarded Taiwanese company

• Strong performance: 23 ASUS and ROG products win at the Good Design Awards 2024, making ASUS the Taiwanese company with the most accolades
• ASUS Zenbook DUO (2024) shines: The world's first AI-powered 14-inch dual-screen laptop makes it to the top 20 and earns a Good Design Gold Award
• Diverse design expertise: ASUS secures awards across multiple segments, including PCs, smartphones, peripherals, displays, and healthcare solutions

TAIPEI, Taiwan, October 16, 2024 — ASUS today announced it received 23 accolades at the Good Design Awards 2024. This allows its winning products to carry the prestigious G Mark symbol bestowed on high-quality, well-designed solutions. ASUS stands out as the Taiwanese brand with the highest number of award-winning products, highlighting its commitment to design excellence and innovation.

ASUS excelled in the ICT Equipment category, boasting the most winning products. A standout among these is the ASUS Zenbook DUO (2024) (UX8406), which was selected as a Good Design Gold Award 2024 winner. Also known as the Minister of Economy, Trade and Industry (Japan) Award, this distinction is given to the top 20 products from the Good Design Best100. Zenbook DUO (2024) is the only product in the PC and peripherals subcategory to be included in the Best100, a mark of its ingenuity as the world’s first AI-powered 14-inch dual-screen laptop.

“We are honored to have multiple ASUS products receive Good Design Awards. This acknowledges our unwavering dedication to creating user-centric solutions that embody our ASUS Design Thinking philosophy and set new standards for innovation,” said Mitch Yang, ASUS Chief Design Officer. “This recognition fuels our passion to continually push the boundaries of creativity and technology, bringing incredible experiences that make a meaningful difference in people’s lives.”

Diverse selection of award-winning products

With 23 awards, ASUS continues to demonstrate its expertise across a broad spectrum of product categories, including information and communication technology (ICT), audio and visual equipment, and medical care technology. This underlines the company's diverse design capabilities that echo its goal of enriching users' lives through thoughtful and innovative solutions.

The company’s stellar performance includes 15 awards in the ICT equipment category — the most by any brand. Of these, 12 are in the PC and Peripherals subcategory, and two are for Smartphones. ASUS also earned seven awards for Audio and Video Equipment. Additionally, ASUS HealthConnect and ASUS VivoWatch were recognized in the Equipment and Facilities for Medical Care category, showcasing the company’s expertise in developing innovative software and applications within the healthcare field.

The Good Design Awards, organized by the Japan Institute of Design Promotion, is one of the world’s most prestigious design award programs and is now in its 67th year. Winners are selected by a panel of experts who evaluate thousands of entries worldwide using a multifaceted screening process. For more information, please visit: https://www.g-mark.org/en

Good Design Awards 2024 Highlights