ASUS Republic of Gamers Announces Unlock the ROG Lab: For Those Who Dare Virtual Launch Event for CES 2025

ROG is shaping the future of gaming with cutting-edge gaming products designed for every gamer’s style  

TAIPEI, Taiwan, Dec 12, 2024— ASUS Republic of Gamers (ROG) today announced its upcoming virtual launch event for CES 2025 – Unlock the ROG Lab: For Those Who Dare – where it will unveil its latest range of leading-edge gaming products that surpass the limits of what’s possible. The online event will take place on January 6, 2025, at 20:00 PST and will be livestreamed on YouTube. 

This year’s game-changing product lineup embodies ROG’s relentless drive to unlock innovations that deliver unparalleled performance and push the boundaries of gaming excellence. Featuring next-generation graphics cards, gaming laptops, NUC mini PCs, displays, and routers, the event will showcase ROG’s latest trendsetting technological breakthroughs that unlock a gamer’s full potential.  

Among the highlights of the event will be the latest ROG Strix and Zephyrus gaming laptops, engineered to deliver ultimate performance, portability, and style. These machines promise to deliver unrivaled power that will empower every gamer to beat the odds and rise to victory, even in the most demanding gaming environments. The lineup will also include breakthroughs like next-gen ROG graphics cards and the ROG NUC, both featuring the latest technologies and built for unmatched gaming power. 

The ROG products presented during the virtual launch event – and other cutting-edge gaming innovations - will be available for hands-on demonstrations and testing at the ASUS & ROG CES 2025 Media Showroom at The Venetian Expo, Meeting Room #3102. The showroom will be open on January 6 from 10 a.m. to 5:30 p.m. PST, and on January 7-9 from 9 a.m. to 5:30 p.m. PST. 

ROG invites all gamers, tech enthusiasts, and media to stay tuned for this groundbreaking event and be the first to witness the future of gaming unfold. Join the virtual event at https://rog.asus.com/event/ces/ and in-person in Las Vegas to experience the latest innovations from the world’s leading gaming brand, committed to reshaping the gaming landscape.