ASUS Republic of Gamers Hosts Unlock the ROG Lab Event During Gamescom 2025
ROG debuts ASUS graphics card 30th Anniversary Edition, new Tandem OLED monitor solutions, PC controllers, plus a wide range of innovative gaming hardware
- Limited-edition ROG Matrix GeForce RTX™ 5090 launched in celebration of 30 years of cutting-edge graphics card innovation
- Next-gen Tandem OLED monitor solutions, PC controller, motherboards, coolers, routers, and ROG NUC (2025) are among the new products on show
- Hatsune Miku collaboration continues with complete gaming system combining ROG sci-fi aesthetics and signature Miku blue-green and pink color scheme
TAIPEI, Taiwan, August 19, 2025 — ASUS Republic of Gamers today announced the opening of its Unlock the ROG Lab event in Cologne, Germany. The event features the launch of a limited-edition ROG Matrix GeForce RTX™ 5090 in celebration of 30 years of cutting-edge ASUS graphics card innovation. In addition to this milestone, a host of other new ROG gaming products were on display, including next-gen Tandem OLED monitors, a PC controller, and routers, as well as an eye-catching line of Hatsune Miku-inspired products.
Additionally, leading AI computing company and long-time partner NVIDIA® joined ASUS for this event. ROG Matrix GeForce RTX 5090 is a testament to the strong partnership between ASUS and NVIDIA, leveraging their combined expertise to deliver unparalleled performance and innovation to gamers worldwide. Powered by NVIDIA Blackwell, a GeForce RTX 5090 GPU brings game-changing capabilities to gamers and creators. Equipped with massive AI horsepower, it enables new experiences and next-level graphics fidelity. Users can multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, and unleash creativity with NVIDIA Studio. Plus, users can access NVIDIA NIM microservices — state-of-the-art AI models that enable enthusiasts and developers to build AI assistants, agents, and workflows with peak performance on NIM-ready systems.
“ASUS was one of our first partners, helping us build the PC graphics and gaming industry over the past 30 years,” said Jeff Fisher, Senior Vice President at NVIDIA. “Every step of the way, they push the boundaries of what’s possible in graphics card technology. Their latest ROG Matrix model continues that tradition.”
Jackie Hsu, ASUS Senior Vice President, said, “ASUS is committed to delivering exceptional gaming experiences to all our users. The key principles that have guided ASUS throughout these thirty years are our commitment to design thinking and our drive to deliver what our users truly desire. We are thrilled to have such a strong partnership with NVIDIA, enabling us to bring even more incredible products to our users. The ROG Matrix GeForce RTX 5090 is another testament infused with a legacy and primed for record-smashing performance.”
The Unlock the ROG Lab event runs from August 19–20, alongside Gamescom 2025.
Celebrating 30 years of ASUS graphics card innovation
In celebration of three decades of graphics card innovation, the ROG Matrix GeForce RTX 5090 builds on the technologies that made previous ASUS cards standout options for PC hardware enthusiasts. This high-performance card is powered by the NVIDIA Blackwell architecture and features revolutionary DLSS 4 technology, plus a quad-fan design boosting airflow and pressure by up to 20%. A patented vapor chamber with a milled heat spreader delivers lower GPU temperatures to enable optimum GPU performance, and liquid metal thermal compound supports more efficient GPU cooling and a higher boost clock. In addition, a 3-ounce copper layer enhances heat dissipation and creates fewer voltage drops across the PCB to boost overclocking and stability. A full copper vapor-chamber cover optimizes cooling for the GPU die and VRAM.
When using both the GC-HPWR slot of an ASUS Advanced BTF motherboard and a 12V-2x6 cable, users can unlock up to 800 watts for the ROG Matrix GeForce RTX 5090.
Other notable features include a Memory Defroster, which unlocks extreme LN2 overclocking by enhancing system recovery from memory freezes, and Aura Lighting on the circular frame to deliver customizable lighting that’s easily synchronized with other Aura Sync devices. The ROG Matrix GeForce RTX 5090 is made via the proprietary Auto-Extreme manufacturing process, ensuring precision and reliability.
A celebratory giveaway competition for the latest ROG Matrix GeForce RTX 5090 is now available. For a chance to win this exciting prize, users should visit the Cheers to 30 Years event site.
The ROG XG Station 3
The ROG XG Station 3 (Thunderbolt™ 5) external graphics dock is a plug-and-play solution that merges the power of an external GPU with the expandability of a Thunderbolt dock, instantly transforming any Thunderbolt 5-enabled laptop into a gaming or rendering powerhouse. The incredible 80Gbps bandwidth of Thunderbolt 5 allows users to upgrade to external GPU computing power, including NVIDIA GeForce RTX 50 Series, enabling high-speed gaming, video editing, 3D rendering, or AI application development on their laptop.
Along with the Thunderbolt 5 port, the ROG XG Station 3 offers three USB Type-C® ports with up to 10Gbps data-transfer speeds. It also features ASUS Aura Sync lighting and the BTF hidden-connector design that provides a clean look while improving cable management.
Project Citadel: Honoring 30 Years of ASUS Graphics Card Excellence
For three decades, ASUS graphics cards have led the industry, consistently redefining performance, design, and the gamer experience. To commemorate the 30th anniversary of ASUS graphics cards, ASUS is showcasing the Citadel — a case mod that embodies innovation and heralds the future of gaming.
Designed and built by MP customized.be, the Citadel features the groundbreaking ROG Matrix GeForce RTX 5090 graphics card. This system showcases futuristic design and cutting-edge technology, honoring a 30-year journey of pushing boundaries and empowering gamers worldwide.
Next-gen Tandem OLED monitors
ROG is the No.1 OLED gaming monitor globallyi. This success can be directly attributed to the pioneering spirit of ROG and continuous efforts to provide breakthrough technologies for gamers. Proprietary custom heatsinks, Neo Proximity Sensor burn-in safeguards, HDR-optimizing firmware, TrueBlack Glossy, and many other leading-edge features make ROG the go-to monitor choice for gamers everywhere.
The new ROG OLED monitors — ROG Swift OLED PG27AQWP-W and Strix OLED XG27AQWMG— feature the latest Tandem OLED technology, boasting 15% higher peak brightness, 25% wider color volume, and a 60% longer lifespan than previous-gen WOLED monitors, along with ultrafast 0.03ms response time, VESA DisplayHDR™ 500 True Black compliance, and 99.5% DCI-P3 gamut. Equipped with the ROG TrueBlack Glossy coating, each monitor provides supersharp imagery with deep blacks — in any lighting environment. Plus, ASUS OLED Care Pro with the advanced Neo Proximity Sensor optimizes panel longevity.
ROG Swift OLED PG27AQWP-W
The 26.5-inch QHD ROG Swift OLED PG27AQWP-W monitor is the fastest OLED monitor in the market (as of August 2025), boasting a native 540Hz refresh rate. It stands out with its versatile dual mode, allowing users to switch between an ultrasmooth QHD@540Hz or HD@720Hz, setting a new benchmark for OLED monitors. It features new Tandem OLED technology for 15% higher peak brightness, 25% wider color volume, and a 60% longer OLED lifespan compared to previous WOLED monitors. Plus, a proprietary TrueBlack Glossy coating ensures supersharp imagery with deep blacks.
The PG27AQWP-W offers extensive connectivity options, including DisplayPort™ 2.1a UHBR20 with full 80Gbps bandwidth and HDMI® 2.1. It also features a tripod socket. The VESA DisplayHDR 500 True Black compliance, 99.5% DCI-P3 gamut, true 10-bit color, and Delta E<2 color difference provide astonishing HDR performance, making it the perfect monitor for photo and video editing. In addition, the built-in Neo Proximity Sensor precisely detects the user’s distance from the monitor. When the user steps away, the monitor transitions to a black image to protect against panel burn-in, and when the user returns, on-screen content is shown again. Detection distance can be customized to suit personal preference, ensuring maximum convenience and protection. The monitor’s stylish transparent design makes it a standout addition to any setup.
ROG Strix OLED XG27AQWMG
The 26.5-inch QHD ROG Strix OLED XG27AQWMG monitor features a 280Hz refresh rate, 0.03ms response time, and a new compact stand that’s 30% smaller than those on previous 27-inch XG monitors. The monitor features the same Tandem OLED technology, HDR performance, and Neo Proximity Sensor as the above ROG Swift OLED PG27AQWP-W model. Extensive connectivity options include DisplayPort 1.4 (DSC), HDMI 2.1, and a USB Hub. The monitor also offers a tripod socket.
ROG Strix OLED XG27AQDMG Gen 2
The ROG Strix OLED XG27AQDMG Gen 2 is a 26.5-inch QHD WOLED monitor with a 240Hz refresh rate and 0.03ms (GTG) response time. The monitor includes the new TrueBlack Glossy coating that maintains black hues in any lighting and delivers matte-like glare suppression. The XG27AQDMG Gen 2 provides an excellent balance of performance and visual clarity, offering VESA DisplayHDR 400 True Black compliance, 99% DCI-P3 gamut, true 10-bit color, and Delta E<2 color difference. It also features a new compact stand that is 30% smaller than those found on previous 27-inch XG monitors. Extensive connectivity options include DisplayPort 1.4 (DSC), HDMI 2.1, and a USB Hub. The monitor also features a tripod socket.
Xbox controllers and routers
ROG Raikiri II Xbox Wireless
The ROG Raikiri II Xbox Wireless controller is armed with a full arsenal of gaming essentials. On PCs, a 1000Hz polling rate ensures ultra-low latency in both wired and 2.4GHz wireless modes, which is further enhanced by ROG SpeedNova Wireless technology. Anti-drift TMR joysticks offer more accurate control and consume less power than Hall Effect joysticks, while providing exceptional anti-drift performance.
In addition, the controller features dual-mode triggers that allow seamless switching between short-travel micro-switch triggers and full-travel TMR sensor triggers, four rear buttons that are fully programmable and ergonomically designed, and micro-switch buttons that include D-Pad, ABXY buttons, rear buttons, and bumpers with instant actuation and tactile feedback. Tri-mode connectivity enables versatile multiplatform compatibility, including USB-C® for Xbox Series X|S, PCs, ROG Xbox Ally; 2.4GHz wireless for Xbox Series X|S, PCs, ROG Xbox Ally; and Bluetooth® for PCs and ROG Xbox Ally. 2.4 GHz mode supports at least 30 hours of battery playtime with RGB lighting, audio and vibration off on a single charge. Included is a portable protective travel case that charges the controller while inside the case, a charging stand, and two detachable joystick caps.
ROG Courser gaming chair
The ROG Courser is a premium gaming chair that elevates any gaming experience. Featuring the innovative Dynamic Synchronized Recline system, the Courser ensures ultimate comfort in almost any position. In addition to adjustable lumbar support with a cold-pressed thermoplastic polyurethane (TPU) back pad, the chair features 360°-swivel 4D armrests and a detachable magnetic headrest—all working in unison to provide the ideal gaming position. Plus, the generous 57cm-wide seat allows users of all sizes to settle in for marathon gaming sessions. For a finishing touch, the ROG Courser also features concealed RGB lighting.
ROG Strix GS-BE7200
The ROG Strix GS-BE7200 is a sleek and compact WiFi 7 gaming router designed to elevate setups with both performance and style. The all-white finish and clean lines give it a minimalist look that fits seamlessly into any modern battle-station, while the signature semi-transparent top panel reveals layered ROG patterns and subtle details. This creates a dynamic, futuristic vibe from every angle—all without the bulk of external antennas.
With WiFi 7 dual-band Multi-Link Operation (MLO) and 4K-QAM, the ROG Strix GS-BE7200 delivers blazing-fast speeds of up to 7200Mbps and features a high-performance CPU, high-efficiency internal antennas, and the addition of a fifth receiver and transmitter just for 5GHz, which is specially tuned for stronger signals and lower latency. With the 5T5R antenna setup, users get up to 15% better 5GHz throughput than they would via standard 4T4R designs, especially at longer range. It also offers up to 12.5G wired capacity, including two dedicated gaming ports for lag-free play. The ROG-exclusive Gaming Network SSID with pre-optimized Triple-Level Game Acceleration helps set up these connections for smooth, low-latency gameplay. Meanwhile, Smart Home Master lets users quickly set up SSIDs for easy IoT device setup and management, and it enables instant VPN connections and convenient parental control.
The GS-BE7200 also features advanced Triple-level Network Security with AiProtection and pre-installed top-tier VPN services such as NordVPN and Surfshark. WiFi 7-enhanced AiMesh also enables secure and feature-rich extendable networking with compatible ASUS routers. Whether users are chasing performance or building the ultimate white-themed rig, the GS-BE7200 fits right in.
ROG continues its collaboration with virtual pop star Hatsune Miku with a complete gaming system centered around ROG's sci-fi aesthetics and Miku's signature blue-green and pink color scheme. The collection combines Hatsune Miku’s signature style with superior ROG performance, premium quality, and versatile functionality for competitive gameplay or daily tasks. Products include a motherboard, graphics card, PC case, all-in-one cooler, SSD enclosure, power supply, monitor, and apparel, enabling gamers to create an entire gaming setup that exudes the vibrant Miku aesthetic.
The ROG Strix X870E-H Gaming WiFi7 Hatsune Miku Edition motherboard features exclusive Miku artwork on the heatsinks and back, as well as customizable RGB lighting. It includes ASUS AI features such as AI Cache Boost. Exclusive to ASUS AMD 800 and 600 series motherboards that use AMD Ryzen™ 9000 Series CPUs, AI Cache Boost offers a BIOS setting that optimizes CPU cache and memory pathways to deliver up to 29% faster local LLM performance with high-speed memory tuning. The motherboard also features the DIY-friendly M.2 Q-Release on all M.2 Slots.
The ROG Ryuo IV 360 ARGB AIO cooler embodies Miku’s energy. It features a bold color scheme and a stunning 6.67-inch curved AMOLED display that plays 3D-effect visuals. Behind the scenes, a high-performance pump keeps the user’s system cool and efficient.
The ROG Astral GeForce RTX 5080 OC Hatsune Miku Edition graphics card features Miku-inspired detailing and vibrant anime artwork on the backplate. This card not only looks incredible but also delivers next-gen cooling with a quad-fan design and vapor chamber for improved airflow and thermal performance.
The ROG Strix Helios II Hatsune Miku Edition PC case displays a striking full-body illustration of Miku across a diamond-patterned aluminum grille. The case also features pre-installed 140mm fans, a 3D-structured filter, and bold design accents in Miku’s signature colors, making it perfect for showpiece builds.
The ROG Thor 1200W Platinum III Hatsune Miku Edition PSU is finished in vibrant cyan with magenta accents. This all-aluminum unit features the ROG Fearless Eye and Miku’s '01' ID mark in layered vector graphics — combining visual impact with 80 PLUS Platinum performance.
The ROG Strix XG27ACMEG-G Hatsune Miku Edition monitor offers a 27-inch QHD screen with subtle yet stylish co-branding. Miku’s '01' ID and ROG tech-inspired elements are integrated throughout the frame and even on the phone stand on the base, delivering both performance and personality.
The ROG Strix Arion SSD enclosure features aqua blue, white, and pink accents. It allows tool-free installation of M.2 NVMe SSDs and is a sleek, functional addition to the collection.
ROG T-shirt I and II Hatsune Miku Edition
Two exclusive ROG T-shirts showcase Miku’s '01' mark, reflective ink, and a fusion of sci-fi and digital design language. The second of these T-shirts features a layout with playful graphics inspired by binary code and Miku’s virtual persona.
ASUS is expanding the ASUS x Hatsune Miku lineup with the new A23 Hatsune Miku Edition PC case. This case brings a clean and modern style with Miku’s blue-green and pink highlights. It features a Miku necktie-inspired headset hook on the side panel, teal-colored feet, and supports motherboards with hidden connectors like the ASUS BTF models for a clean and clutter-free build, perfect for fans who want a more minimalist yet expressive Miku setup.
TUF Gaming x Hatsune Miku Edition peripherals
TUF Gaming x Hatsune Miku Edition peripherals include a TUF Gaming H1 Gen II headset, K3 Gen II keyboard, Mini Wireless mouse, and P1 mouse pad, allowing fans to personalize their setups with Miku’s playful, vibrant color palette.
Additional ROG Gamescom booth highlights
ROG Crosshair X870E Hero BTF
The ROG Crosshair X870E Hero BTF features hidden connectors for motherboard power, GPU power, USB ports, and fan cables to deliver an ultraclean look for an AMD Ryzen 9000 build. It pairs robust power delivery with ASUS-exclusive AI-enhanced tuning, PCIe® 5.0, and DDR5 slots with NitroPath DRAM technology for advanced memory performance. The AMD AM5 Socket in ROG Crosshair X870E Hero BTF is ready for AMD Ryzen 9000, 8000, or 7000 series desktop processors.
Compatible with the high-power gold finger on the ASUS BTF graphics card, and delivering up to 600 watts through the motherboard, it also features ASUS-exclusive AI Cache Boost, ASUS AI Advisor, AI Overclocking, AI Cooling II, AI Networking II, and AEMP to simplify setup and improve performance. AI Cache Boost helps supercharge large language model (LLM) workflows. Exclusive to ASUS AMD 800 and 600 series motherboards that use Ryzen 9000 Series CPUs, the AI Cache Boost offers a BIOS on/off setting that optimizes CPU cache and memory pathways to deliver up to 29% faster local LLM-tokens-per-second performance with high-speed memory tuning while also significantly accelerating fine-tuning on local LLMs. The ROG overclocking technologies include Dynamic OC Switcher, Core Flex, Asynchronous Clock, and PBO Enhancement.
As a robust power solution, the ROG Crosshair X870E Hero BTF features 18+2+2 power stages rated for up to 110 amps, with ProCool II power connectors, MicroFine alloy chokes, and premium metallic capacitors. The DIY-friendly design includes PCIe Slot Q-Release Slim, M.2 Q-Latch, M.2 Q-Release, M.2 Q-Slide, Q-Antenna, Q-Dashboard, Q-Code, Q-LED, FlexKey button, a Start button, BIOS FlashBack™ button, Clear CMOS button, and a pre-mounted I/O shield.
The ROG Crosshair X870E Hero BTF also features Polymo Lighting II, allowing users to add striking visual flair to any rig.
ROG Ryuo IV 360 ARGB
The ROG Ryuo IV 360 ARGB cooler boasts a movable curved 6.67-inch AMOLED display that supports 3D-effect videos or customized system information. A powerful pump delivers robust cooling performance, higher flow, and lower impedance, while the pre-mounted, daisy-chained ARGB fans provide high airflow and static pressure. Its fans have a low-noise design and feature front and side lighting. The cooler supports LGA 1851, 1700 AMD AM5, and AM4, and features 400mm tubing for better chassis compatibility. Additionally, its intuitive customized software supports hardware monitoring and features screen content management tools. The cooler also comes in the ROG Ryuo IV 360 ARGB White Edition, with the same product specifications.
TUF Gaming LC III 360 ARGB LCD
The TUF Gaming LC III 360 ARGB LCD features a 2.8-inch IPS LCD screen for custom animated GIFs and other customizable content as well as for live monitoring of clock speed, voltage, temperature, fan speed, and hardware information, making it an eye-catching visual centerpiece for gaming PCs. An efficient pump and pre-installed, integrated ARGB fans streamline installation and deliver high airflow and static pressure for stable gaming performance. It supports Intel® LGA 1851, 1700, 1200, and AMD AM5 and AM4 sockets.
Other features include exclusive TUF Gaming software for real-time hardware status information and dynamic customization, plus reinforced and sleeved 400mm tubing for enhanced durability and chassis compatibility. The TUF Gaming LC III 360 ARGB LCD is styled to complement TUF Gaming motherboards at the center stage of a build.
ROG NUC (2025)
The ROG NUC (2025) Mini PC unlocks new gaming horizons. Powered by Intel Core™ Ultra 9 processors (Series 2) and up to an NVIDIA GeForce RTX 5080 Laptop GPU for lightning-fast speed and responsiveness, this compact powerhouse is equipped with triple-fan cooling and supports up to five 4K displays. AI-enhanced visuals are enabled via the NVIDIA DLSS 4 suite of neural rendering technologies, which use AI to boost FPS, reduce latency, and improve image quality. Its triple-fan system and dual-vapor-chamber design ensure peak performance while maintaining whisper-quiet operation. Plus, Intel Killer™ WiFi 7 and Bluetooth® 5.4 provide ultrafast, seamless wireless connectivity and performance.
