Announcing the new ROG Xbox Ally and ROG Xbox Ally X gaming handhelds

Designed in partnership with Xbox, these incredible new handhelds offer a new software suite, a redesigned chassis, and more 

LOS ANGELES, California, June 8, 2025 – ASUS Republic of Gamers (ROG) is proud to announce an all-new series of Ally handhelds built from the ground up with improved ergonomics and a seamless player-first user experience.  

Developed in partnership with the incredible team at Xbox, the new ROG Xbox Ally and ROG Xbox Ally X offer best-in-class ergonomics and a full-screen Xbox experience that marries the best of Xbox and PC gaming in one cohesive package.  

 "We wanted to take our handheld to the next level, but we could not do it alone." said Shawn Yen, Head of the Consumer product team at ASUS. "This revolutionary partnership with Microsoft allowed us to forge a brand new device with ROG muscle and the soul of Xbox."  

The ROG Xbox Ally sports an AMD Ryzen™ Z2 A Processor with incredible power efficiency, while the ROG Xbox Ally X offers the new AMD Ryzen™ AI Z2 Extreme Processor for next-level gaming performance. Both launch holiday 2025 in select markets, with additional markets to follow.

All-day comfort 

The ROG Xbox Ally and the ROG Xbox Ally X feature a completely redesigned chassis. Gaming on handheld is a very personal experience, and comfort in the hand is a key pillar of a well-designed device. With years of feedback on the original Ally and Ally X, the ROG Xbox Ally series offers a more comfortable grip than ever, inspired by Xbox. With a redesigned palm rest and texturing patterns to keep gamers locked on target, the ROG Xbox Ally series truly raises the bar for comfort with a handheld gaming device.

The ROG Xbox Ally X also features impulse triggers, improving the haptics in supported games. These triggers allow for more nuance and immersion and are a feature that Xbox gamers have come to expect with their controllers. These devices are the most comfortable and immersive handhelds ever built by ROG.

Seamless software experience 

While the ROG Armoury Crate Special Edition software made the original Ally easy to use, ROG and Xbox aimed to make handheld gaming even more seamless on Windows 11. "We wanted to create an authentic Xbox experience in a handheld form factor," explained Roanne Sones, CVP at Xbox. "With ROG, we made it happen on the Xbox Ally and Xbox Ally X." 

As soon as players power on the device, they enter the full screen Xbox experience. Powered by Windows 11 underneath, this software has been optimized for the ROG Xbox Ally, reducing system overhead and offering easy joystick and button navigation. Quick access to settings and customizable widgets are available via Game Bar with a single press of the Xbox button. But with the full freedom of Windows 11 running under the hood, games and mods from other sources are still easily accessible. The ROG Xbox Ally series offers the power of Xbox, the craftsmanship of ROG, and the versatility of Windows, all in one cohesive device.