ASUS Republic of Gamers Pioneers the Future of Gaming with ‘The ROG Lab’ at COMPUTEX 2025

A visionary fusion of cutting-edge hardware, boundless creativity, and AI-driven experiences that redefine gaming innovation and immersive technology

• The ROG Lab Unveiled: A bold, experiential showcase of revolutionary gaming technology, concept hardware, and next-gen innovation from ASUS and ROG
• Immersive Experience Zones: Unique blend of gaming and creativity featuring avatar customization, AI-driven light shows, PCs reimagined as robots, and live demos
• Cutting-Edge Gaming Hardware: Powerful graphics cards, motherboards, AIO coolers, external graphics docks, monitors, and peripherals from ROG and TUF Gaming
• Next-Gen Laptops, PCs, and Gear: ROG and TUF laptops and desktops powered by NVIDIA RTX 50 Series, alongside gaming accessories designed for every gamer
  

TAIPEI, Taiwan, May 20, 2025— ASUS Republic of Gamers (ROG) today announced the unveiling of its experiential booth under the theme “The ROG Lab” at COMPUTEX 2025, marking a bold evolution as the brand approaches its next decade of revolutionary gaming innovation. The showcase underscored the unwavering ROG commitment to pushing boundaries and inspiring the gaming community through forward-thinking design and technology.

The ROG Lab goes beyond hardware, plunging into the brand’s creative engine with exploratory concepts and cutting-edge prototypes developed entirely in-house. It brings the “0 to 1” ROG philosophy to life, transforming raw ideas into bold new experiences that ignite the imagination of gamers worldwide.

From high-performance motherboards, graphics cards, and PCs to immersive monitors and precision-engineered peripherals, the ROG Lab doesn’t just unveil the latest gear from ASUS and ROG—it reveals the technologies and creativity behind every innovation. Driven by research, rigorous testing, and boundless imagination, the ROG booth redefines what’s possible, delivering unmatched and captivating experiences for gamers of every level.

This spirit of innovation was recognized at the COMPUTEX Best Choice Awards 2025, where ROG earned multiple honors. The ROG Harpe II Ace wireless gaming mouse received the Best Choice Sustainable Tech Special Award and the Best Choice Category Award for its blend of ultralight, high-performance engineering and sustainable design. Built with next-generation eco-conscious materials and packaged entirely plastic-free, the Harpe II Ace sets a new benchmark for sustainable gaming without sacrificing performance. ROG also received Category Awards for the ROG Strix Ace XG248QSG monitor, the ROG Falcata 75% split gaming keyboard, and the ROG Zephyrus G14 laptop, reinforcing its leadership across displays, peripherals, and gaming laptops.

The ROG Lab: Journey into the future of gaming

At the heart of the booth stood a striking centerpiece — APEX Craft — a massive incubator tube reminiscent of a futuristic tech lab, symbolizing the birth of groundbreaking ideas. Inside the exhibit was a curated collection of ROG’s most iconic “black tech” and craftsmanship-driven designs. This includes the ROG Astral GeForce RTX 5090, the brand’s first graphics card with a revolutionary quad-fan design, and the ROG Flow Z13, a powerful 2-in-1 gaming tablet. Powered by the AMD Ryzen AI Max+ 395 with RDNA 3.5 graphics, the Flow Z13 delivers impressive performance in an ultra-compact chassis. The exhibit also showcased state-of-the-art ROG innovations such as ROG Intelligent Cooling, the ROG Nebula Display, and exquisitely crafted CNC-milled chassis.

This central hub was connected to five immersive zones – Future Gamer, Illumotion, Mechano, Humanlink, and CodeVerse. Each zone explored a unique aspect of gaming through a mix of hands-on experiences, conceptual installations, and ROG products that reflect the evolving relationship between gamers and technology.

1.       Future Gamer – Define Identity, Shape Style

In Future Gamer, users embarked on an interactive journey of self-expression powered by a custom-built ROG system. Visitors can customize their own digital appearance by selecting from a variety of styles designed by ROG and shaped by their personal inputs. The result is a one-of-a-kind gamer profile card that can be printed and taken home, serving as a tangible expression of each visitor’s unique gaming identity and a celebration of the bond between gamer and gear.

2.       Illumotion – Symphony of Color, Shape, and Motion

A powerful fusion of AI and immersive technology, the Illumotion interactive installation allowed visitors to type words that, enabled by advanced AI training, instantly morph into a unique symphony of color, shape, and motion. This cutting-edge system offers a glimpse into personalized visual expression while highlighting how ASUS Aura Sync lighting can dynamically adapt to environmental changes and user input, making gaming setups more responsive, immersive, and emotionally attuned.

3.       Mechano – A Conversation with a Machine

Blurring the line between machine and companion, the Mechano zone introduced Omni — a robot-like character that responds in real time. Omni is more than just a playful, futuristic companion; a closer look reveals a fully functioning PC, built entirely from scratch using real laptop components such as fans, motherboards, and graphics cards, and reimagined in a robotic form. This demonstration exemplified ROG’s creative engineering, challenging traditional PC design beyond laptops and pointing toward a future of more expressive, modular, and dynamic devices.

Mechano not only reimagined PC design through Omni but also showcased ROG’s cutting-edge hardware innovations, highlighting powerful graphics cards, high-performance motherboards, advanced cooling systems, and versatile external docks.

Elevating the ASUS BTF Ecosystem with RTX 50 Series

ASUS continued to redefine the PC building experience with its truly cable-free and sleek BTF (Back to the Future) ecosystem. With the latest NVIDIA® GeForce RTX™ 50 Series BTF graphics cards, ASUS takes BTF to the next level—offering enhanced compatibility, flexibility, and future upgradability for a wider range of builders. With a massive level of AI horsepower, NVIDIA® GeForce RTX™ 50 Series GPUs bring game-changing capabilities to gamers and creators, creating new experiences and next-level graphics fidelity. Multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, and unleash creativity with NVIDIA Studio. Leading this evolution are the ROG Astral GeForce RTX 5090 BTF Edition and the TUF Gaming GeForce RTX 5070 Ti BTF White Edition. The detachable GC-HPWR adapter design makes the BTF graphics card compatible with both standard and BTF motherboards, giving users greater freedom in their system builds. The adapter supports up to 1000 watts of power delivery for peak performance. These latest ROG and TUF GeForce RTX 50 Series BTF elevate the ASUS BTF ecosystem, empowering gamers to build cleaner, more powerful, and truly next-gen PCs. 

AMD X870E and B850 ROG Motherboards & Ryuo IV AIO Coolers

The ROG Crosshair X870E Extreme and ROG Crosshair X870E APEX are the latest premium ASUS motherboard options for high-end AMD Ryzen systems. Equipped with top-tier components, heavy-duty power solutions, and offering next-level connectivity options, these motherboards cater to those who dare to build a PC that shatters boundaries. The popular ROG Strix series also expanded its offerings with the introduction of the ROG Strix X870E-H Gaming WiFi 7 and ROG Strix B850-G Gaming WiFi, providing gamers with a wider range of options in both ATX and m-ATX form factors.

The AIO cooler lineup included the ROG Ryuo IV 360 ARGB and ROG Ryuo IV 360 ARGB White Edition, meticulously designed to maximize CPU performance while delivering an unparalleled visual experience. These coolers feature a 6.67-inch 2K AMOLED curved screen that supports immersive glasses-free 3D animation effects, breaking the boundaries between reality and the virtual world.

Modular design concepts for clean PC builds

ROG showcased two exciting concept products that dramatically simplify the PC building process and eliminate cable clutter. The concept ROG fan controller completely removes one cable from the build, using wireless connectivity to transmit fan signals to the motherboard. This solution not only eliminates a cable but also provides more flexibility for connecting the entire cooling array. It retains compatibility with Aura Sync for synchronized RGB lighting effects across all fans.

Also on display was a new wireless ROG AIO CPU liquid cooler concept. This innovative approach eliminates the mess of visible wires around the pump and cooler by wirelessly connecting to a compatible motherboard. The cooler powers the pump and controls lighting without needing any visible cables, resulting in a cleaner, more streamlined setup. For users with traditional hardware, the cooler retains standard cable connectivity, ensuring compatibility with existing setups.

These modular hardware concepts from ROG enable users to build cleaner, more streamlined systems, enhancing the overall DIY PC experience.

ROG XG Station 3 (Thunderbolt 5) external graphics dock

The ROG XG Station 3 (Thunderbolt™ 5) external graphics dock provides professional users and gamers with upgraded gaming performance and a high-speed gaming experience without sacrificing laptop portability. This plug-and-play solution merges the power of an external GPU with the expandability of the Thunderbolt dock, instantly transforming any Thunderbolt 5-enabled notebook into a gaming or rendering powerhouse.  

Thunderbolt 5 allows users to upgrade their laptop or tablet's graphics performance to NVIDIA GeForce RTX 50 Series or AMD Radeon™ RX 9000 Series and beyond. The ROG XG Station 3 maximizes gaming performance by harnessing Thunderbolt 5’s incredible 80 Gbps bandwidth and offers comprehensive connectivity options, including one Thunderbolt 5 port and three USB Type-C ports with up to 10 Gbps data transfer speed. Additionally, support for the BTF edition enhances the PC's appearance while improving cable management. It also powers laptops without the need for an additional transformer, enabling even thin and light laptops to boost graphics and computing power for gaming and editing, whether at home or in the office. 

ASTRAPORT - ROG Astral GeForce RTX 5080 custom build

The striking ASTRAPORT custom build with ROG Astral GeForce RTX 5080 is a stunning showcase inspired by space and sci-fi. The graphics card is imagined as an interstellar portal, channeling immense energy into a system that’s both visually stunning and technologically advanced. Embodying cosmic exploration and futuristic power, it’s the ultimate premium build for gamers who demand excellence.

At its heart lies the ROG Astral GeForce RTX 5080 16GB GDDR7 OC Edition—the first ROG quad-fan graphics card. It achieves up to 20% higher airflow and pressure for optimal performance, powered by the NVIDIA Blackwell architecture and DLSS 4. A patented vapor chamber with a milled heatspreader and a phase-change GPU thermal pad ensures efficient thermal management. The robust 3.8-slot design features a massive heatsink and fin array, optimized for airflow from the four Axial-tech fans. GPU Guard technology ensures secure mounting, while the full-metal die-cast shroud, frame, backplate, and rear I/O bracket reinforce the PCB for maximum rigidity. Powerful 50-amp MOSFETs with additional power phases further enhance stability and performance.

The ASTRAPORT build also incorporates the reliable ROG Loki 1000W PSU and the ROG Strix-I Z890 motherboard with an Intel Core Ultra Series processor, demonstrating a perfect synergy of top-tier components.

4.       CodeVerse – The Living Language of ROG

Surrounded by a dynamic tapestry of ROG’s iconic logos, totems, typography, and graphic elements, CodeVerse presented an immersive multi-screen experience that brings the ROG brand identity to life. In collaboration with AI, the installation pushed the boundaries of creative expression, allowing users to shape visuals in real time through sound and motion capture. Featuring ROG’s latest gaming monitors, the CodeVerse zone highlighted ROG’s exploration of visual storytelling, blending technology, creativity, and identity into an interactive narrative.

ROG Strix Ace XG248QSG: World’s fastest gaming monitor

The ROG Strix Ace XG248QSG is the world’s fastest gaming monitor[i], crafted for esports and FPS players who demand exceptional responsiveness and display performance. It is also the first monitor in the ROG Ace esports collection. Featuring a 24.1-inch FHD (1920 x 1080) Super TN panel with an astounding 610Hz (OC) refresh rate, the Strix Ace XG248QSG delivers incredibly smooth gameplay. The Super TN panel technology helps achieve exceptionally low input lag, measuring just 0.8ms—56% lower than competitors[ii], and enhances color reproduction with a 20% wider color gamut. It also boasts an incredibly low 0.1ms response time. These advanced display features allow professional gamers to see and react faster than their opponents, offering a decisive competitive edge.

Equipped with ELMB 2 technology, the monitor delivers next-level motion clarity by reducing blur and providing brightness levels up to 65% higher than other blur-reduction technologies, further enhancing image quality. It supports multiple Variable Refresh Rate (VRR) technologies, including G-SYNC, AdaptiveSync, and FreeSync Premium, ensuring a tear-free, stutter-free gameplay experience across various platforms. Designed with efficiency in mind, the compact stand is about 30% smaller than the current XG series design, freeing up valuable desk space. It also offers 160mm height adjustment, +45° to -45° swivel, and a wide tilt range of -5° to +35°, allowing gamers to customize their setup for maximum comfort and precision.

ROG Strix OLED XG34WCDMTG: Ultrawide gaming monitor with Google TV

The ROG Strix OLED XG34WCDMTG is a 34-inch WQHD (3440 × 1440) QD-OLED monitor designed for professional gamers. It features a stunning 240Hz refresh rate and DCI-P3 99% color gamut, delivering immersive, vibrant visuals that enhance gameplay. Embedded Google TV (Android 14) and pre-installed GeForce Now enable seamless access to streaming and cloud gaming, with Chromecast and Miracast offering wireless display connectivity. Dolby Atmos and Dolby Vision deliver superior audiovisual, while Wi-Fi 6.0 supports faster speeds and reduced latency for smoother online gaming.

5.       Humanlink – Where Innovation Begins with Empathy

ROG’s commitment to user-centric design comes to life in the Humanlink zone, which showcased versatile accessories born from extensive user testing and field research. By observing user behavior and pain points, ROG transforms insights into tangible design breakthroughs. High-performance keyboards, mice, and more are meticulously refined for seamless integration into everyday life, blending comfort with performance for an intuitive and powerful gaming experience.

ROG Falcata: Precision and flexibility in every keystroke

The ROG Falcata is a 75% split gaming keyboard designed for ultimate precision and flexibility. Its versatile split-keyboard design adapts to different gaming setups, allowing players to use the left side of the keyboard to free up space for their mousing hand. Equipped with hot-swappable ROG HFX V2 Magnetic Switches, Falcata ensures refined keystrokes with customizable 0.1-3.5mm actuation and precise 0.01mm-step fine-tuning. The new ROG Hall Sensor enhances precision and input detection, reduces electrical noise and interference, and increases magnetic flux tolerance for accurate performance. A multi-function wheel allows for instant adjustments to actuation, rapid trigger sensitivity, volume, media, and keyboard lighting.

ROG Falcata boasts ultra-responsive 8000Hz polling and up to 610 hours of battery life with ROG SpeedNova 2.4GHz wireless technology, while seamlessly connecting to three devices simultaneously via Bluetooth or wired USB for superb connectivity. The integrated four-layer dampening system absorbs pinging sounds for a more cushioned typing feel, while the Rapid Trigger toggle ensures fast typing response and key repeat. For added comfort, detachable silicone wrist rests complement the keyboard’s tilt-incline angles, making the ROG Falcata the perfect choice for extended gaming sessions.

ROG Harpe II Ace: Ultralight mouse shaped by pro gamers

The 48g ROG Harpe II Ace  is an ultralight, right-handed symmetrical wireless esports mouse developed and tested with pro VALORANT player Demon1. Engineered in collaboration with world-class esports professionals, the mouse is optimized for fingertip and claw grip styles and is perfectly balanced to enable effortless flicks and swift swipes for absolute precision in every play. Built with an innovative bio-based nylon material, it reduces weight while enhancing impact resistance. The Harpe II Ace features ROG SpeedNova 8K wireless technology, supporting polling rates of up to 8,000Hz for optimum precision and reliability. 8K wireless technology, supporting polling rates of up to 8,000Hz for optimum precision and reliability.

Other key features include the 42,000-dpi ROG AimPoint Pro optical sensor with track-on-glass technology, ROG optical micro switches for crisp, instant actuation and a 100-million-click lifespan, as well as large 100% PTFE mouse feet with rounded edges for smooth movement. The mouse offers tri-mode connectivity and also features Zone mode and web-based configuration via Gear Link.

Complementing this is the ROG Sheath II XXL gaming mouse pad, featuring advanced cooling fabric that enhances heat dissipation and improves cooling efficiency for a more comfortable gaming experience. Its durable, anti-fray, narrow flat-stitched edges offer a smoother feel with minimal friction, while a non-slip rubber base keeps the pad in place. The expansive 900 x 400 x 3mm surface provides ample space to fit all gaming gear.all gaming gear.

ROG Gaming Chairs: Ergonomic comfort for all-day play

ROG gaming chairs blend ergonomic engineering with distinct design for long hours of immersive play. The ROG Courser features a Dynamic Synchronized Reclining system with a 90-155° recline range for constant back support, preventing the stretched-back feeling of traditional chairs. Adjustable lumbar support provides depth and height customization, while cold-pressed TPU ensures airflow and comfort. The 4D-adjustable armrests with 360° rotation allow for optimal positioning, while the 58cm ultrawide seat is contoured for comfort, and the detachable magnetic headrest adapts to different heights. Finally, premium transparent leatherette conceals RGB lighting strips for a sleek glow.

The ROG Destrier Core in Moonlight White edition builds on the previous black version introduced in 2024, fulfilling the complete Moonlight White peripherals lineup and offering gamers a sleek addition to their all-white setups. It carries forward the cyborg-inspired futuristic aesthetic and exceptional levels of adjustability, featuring breathable mesh and a durable nylon frame. The chair includes an adjustable headrest, lumbar support, and luxuriously padded armrests, with a special elevation mode just for mobile gaming, ensuring comfort for long hours of play.

Beyond the Zones: Key highlights at the ROG booth

In addition to the immersive themed zones, the ROG booth presented several standout innovations that showcase the all-round gaming experience. These include a closer look at ROG’s latest developments in gaming laptops, handhelds, and phones—further demonstrating the brand’s relentless drive to redefine the personal gaming experience for every player.

Next-gen RTX 50 Series ROG laptop lineup

ROG showcased its 2025 lineup of gaming laptops powered by cutting-edge NVIDIA GeForce RTX 50 Series GPUs and the latest processors from AMD and Intel, all designed to suit a wide range of play styles. On display were the flagship ROG Strix models, including the Strix SCAR 16/18 (G635/G835), Strix G16 (G615/G614), and Strix G18 (G815/G814), built for ultimate performance in competitive gaming. The ultraportable ROG Zephyrus series, featuring the Zephyrus G16 (GU605/GA605) and Zephyrus G14 (GA403), delivers powerful RTX 50 Series performance in sleek, thin-and-light designs.

Also featured were the flexible ROG Flow Z13 2-in-1 gaming tablet and the ROG XG Mobile external GPU with Thunderbolt 5 support, offering additional performance and expandability for gamers on the go. Desktop gamers aren’t left out—the ROG G700 (G700/GM700) desktops are equipped with AMD Ryzen 9 9950X3D or Intel Core™ Ultra 9 285K processors with up to a NVIDIA GeForce RTX 5090.

Elevate handheld gaming with ROG Ally X and accessories

The ROG Ally X, designed to deliver seamless gaming on the go, was also on display at the ROG booth. To complement the Ally X, ROG introduced the official ROG Dock—a versatile 7-in-1 device offering extensive connectivity options, including HDMI 2.1, multiple USB ports, RJ45 Ethernet, and a 3.5mm audio jack. It also supports display output up to 4K at 144Hz or 8K at 30Hz. The ROG Dock is designed as the perfect companion for the ROG Ally X, offering expanded connectivity for both gaming and productivity. Additionally, ROG unveiled the ROG 100W Gaming Charger Dock, an all-in-one charger that supports 100W power delivery to keep gaming sessions uninterrupted.

ROG Phone 9 Series: AI On, Game On

The ROG Phone 9 and ROG Phone 9 Pro deliver elite performance in sleek, premium designs, each featuring a customizable AniMe Vision display. The Pro model includes 648 programmable mini-LEDs for dynamic animations and classic pixel games through AniMe Play. Both versions offer a suite of ROG-developed AI features for an unparalleled gaming experience — X Sense 3.0 for auto-upgrading character skills, X Capture 2.0 for in-game moment recording, AI Grabber 2.0 for text recognition and translation, and AI Noise Cancelation for clear voice communication.

These intelligent tools are backed by the Qualcomm Snapdragon® 8 Elite Mobile Platform and the advanced ROG GameCool 9 thermal system. Console-like control is enabled by the AirTrigger system, while the ROG accessory ecosystem, including the AeroActive Cooler X Pro, further enhances gameplay. With a 6.78-inch E6 AMOLED 185Hz display and a sophisticated triple-camera system, the ROG Phone 9 series redefines mobile gaming and entertainment for the next generation.

ASUS TUF Gaming

This year, the ROG booth also featured the ASUS TUF Gaming series, showcasing a range of laptops, desktops, motherboards, and accessories designed to meet the needs of gamers who demand military-grade durability and cutting-edge hardware. From the latest RTX 50 Series laptops to robust routers and innovative cooling solutions, TUF Gaming continues to push the boundaries of gaming performance and reliability.

TUF Gaming RTX 50 Series laptops and desktops

TUF Gaming debuted its own NVIDIA RTX 5060 laptops, offering military-grade durability and high performance for gamers who demand reliable hardware. The TUF Gaming A16 (FA608) is equipped with up to an AMD Ryzen™ 9 8940HX processor, while the TUF Gaming F16 (FX608) features up to an Intel Core Ultra 9 275HX processor — both paired with up to NVIDIA GeForce RTX 5070 Laptop GPU. The brand-new TUF Gaming A18 (FA808) raises the bar with a larger 18-inch display for immersive gaming, powered by an AMD Ryzen 7 260 processor and a GeForce RTX 5070 Laptop GPU. The refreshed TUF Gaming A14 (FA401) comes with a GeForce RTX 5060 Laptop GPU.

Meanwhile, the TUF Gaming T500 (T500) desktop brings an Intel Core i7 13620H and NVIDIA GeForce RTX 5060 Ti to a compact tower, delivering excellent gaming performance. Together, these TUF laptops and desktops, along with the ROG PC lineup, offer an ASUS RTX 50 Series ecosystem to meet every level of gaming need.

TUF Gaming TUF-BE9400: Next-gen WiFi 7 tri-band router

The TUF Gaming TUF-BE9400 is a WiFi 7 tri-band gaming router that offers ultrafast speeds, low latency, and robust network security, making it ideal for gamers, streamers, and even smart home users. Leveraging the latest WiFi 7 technology, it supports Multi-Link Operation (MLO), intelligently combining and switching between the 2.4GHz, 5GHz, and 6GHz bands for faster, buffer-free connections. With 4K-QAM, it delivers up to 20% more efficient data transmission compared to WiFi 6/6E

Designed with all types of gamers in mind, the TUF-BE9400 features four 2.5G ports, including three 2.5G LAN ports and one 2.5G WAN port, delivering high speed, flexibility, and support for high-performance applications. One-tap game prioritization and Open NAT help accelerate gameplay, while a built-in USB 3.0 port adds versatile connectivity with support for 4G/5G mobile tethering. For enhanced security, the TUF-BE9400 includes Triple-Level Network Security with AiProtection powered by TrendMicro, along with pre-installed NordVPN and Surfshark for improved privacy and secure remote access.

Cutting-edge TUF Gaming Hardware

ASUS unveiled the TUF GAMING B850-BTF WIFI W, the company’s first BTF motherboard for the AMD platform. Featuring a sleek silver and white design, this motherboard combines robust performance with the signature BTF design, providing a cleaner, cable-free look that highlights its ultimate aesthetics. Also on display were the latest TUF Gaming LC III Series AIO coolers, including the debut of the first LCD models in the series. These coolers offer customizable display options along with preset TUF Gaming content, allowing users to create a unique style. For those who prefer vibrant lighting, an ARGB version is available, giving users more options in mainstream cooling solutions.

Lastly, also on showcase was the TUF Gaming x Hatsune Miku collection. In partnership with Crypton Future Media, this cybernetic fusion brings a fresh twist to gaming peripherals. The debut lineup includes the TUF Gaming H1 Gen II headset, K3 Gen II keyboard, Mini Wireless Mouse, and P1 mouse pad, each combining TUF Gaming’s mechanical-armor aesthetics with Hatsune Miku’s signature blue-green and pink color scheme. This special-edition collection blends iconic TUF Gaming design with Miku’s vibrant and playful spirit, enabling gamers and fans to create futuristic setups with go-to peripherals.